Buttondown pricing (2026)
Current Buttondown plans and prices by subscriber count, verified against the official pricing page. All prices in USD, excluding tax.
Last verified against official pricing pages · price history
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
What it costs at common list sizes
| Subscribers | Cheapest plan, monthly billing | …with automations |
|---|---|---|
| 1,000 | $9 (Paid (usage-based)) | $29 (Paid (usage-based)) |
| 10,000 | $79 (Paid (usage-based)) | $79 (Paid (usage-based)) |
| 50,000 | $319 (Paid (usage-based)) | $319 (Paid (usage-based)) |
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Plans and features
| Feature | Free | Paid (usage-based) |
|---|---|---|
| Paid subscriptions | No | Yes |
| Automations | No | Yes |
| Website on own domain | No | Yes |
| Remove platform branding | No | Yes |
Fees on paid subscriptions: Buttondown takes no cut; Stripe fees apply. source
Free
First 100 subscribers. Custom sending domain included.
Free up to 100 subscribers.
Paid (usage-based)
Features unlock at price thresholds: paid subscriptions $9, automations $29, archives on custom domain $29, white-labeling $79. Prices assume at most one email per day. Above 100,000: contact Buttondown.
| Subscribers up to | Monthly billing | Annual billing (total/yr) | Annual, per month |
|---|---|---|---|
| 1,000 | $9 | $90 | $7.50 |
| 5,000 | $29 | $290 | $24.17 |
| 10,000 | $79 | $790 | $65.83 |
| 20,000 | $139 | $1,390 | $115.83 |
| 40,000 | $239 | $2,390 | $199.17 |
| 60,000 | $319 | $3,190 | $265.83 |
| 80,000 | $379 | $3,790 | $315.83 |
| 100,000 | $459 | $4,590 | $382.50 |
Annual = 10x monthly (two months free).
Feature minimums (monthly): paid subscriptions $9, automations $29, custom domain $29, remove branding $79.
Tools: Cost of switching from Buttondown · Cheapest platform for your needs · Buttondown price change timeline
Price history
Tracking since 20 Oct 2026. This is our first dated observation; new columns are added every time we re-check the official pricing page. Full history: /data/history.json.
| Price point | |
|---|---|
| Free: subscriber limit | 100 subscribers |
| Paid (usage-based), up to 1,000 subscribers (monthly billing) | $9 |
| Paid (usage-based), up to 10,000 subscribers (monthly billing) | $79 |
| Platform cut on paid subscriptions (%) | 0% |
No price changes recorded since tracking began.
How we verified this
Price constants from the official pricing page's JavaScript bundle (same data drives the on-page calculator). Price = max(subscriber-tier price, highest feature threshold you need). Annual = 10x monthly. Checked 2026-10-20. Source: https://buttondown.com/pricing.