Mailchimp pricing (2026)
Current Mailchimp plans and prices by subscriber count, verified against the official pricing page. All prices in USD, excluding tax.
Last verified against official pricing pages · price history
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
What it costs at common list sizes
| Subscribers | Cheapest plan, monthly billing | …with automations |
|---|---|---|
| 1,000 | $26.50 (Essentials) | $26.50 (Essentials) |
| 10,000 | $110 (Essentials) | $110 (Essentials) |
| 50,000 | $385 (Essentials) | $385 (Essentials) |
Compare with other platforms in the calculator →
Get alerted when Mailchimp changes its pricing
We re-check Mailchimp's official pricing page and email you the before/after numbers when a price, limit or fee changes. Plus one monthly cost report across all platforms. Free. What you get →
Plans and features
| Feature | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Paid subscriptions | Not verified | Not verified | Not verified | Not verified |
| Automations | No | Limited | Yes | Yes |
| Website on own domain | Not verified | Not verified | Not verified | Not verified |
| Remove platform branding | No | Yes | Yes | Yes |
Paid subscriptions: Not verified: paid newsletter subscriptions are not listed on Mailchimp's marketing pricing or plan-comparison pages, so the calculator leaves Mailchimp out when you need them.
How Mailchimp pricing works
Mailchimp prices by contacts stored (peak contact total in the billing period; archived and cleaned contacts don't count). Each tier includes a monthly send limit (Essentials 10x, Standard 12x, Premium 15x contacts). Going over the contact or send limit on a paid plan adds overage charges in add-on contact blocks; block prices are not published on the public pricing page, so we don't model them.
Free
250 contacts, max 500 emails/month or 250/day, 1 user. Sending is paused (no overage) if you exceed a limit. Marketing Automation Flows: 'Not included' in the key-features table ('Free preview' in the detailed table), so we treat it as unavailable. Mailchimp branding stays. Website on own domain: not covered by the marketing pricing page, not verified.
Free up to 250 subscribers.
Essentials
Sends = 10x contacts per month, 3 users. Automation flows limited to 4 steps. Removes Mailchimp branding. Up to 50,000 contacts.
| Subscribers up to | Emails /mo | Monthly billing |
|---|---|---|
| 500 | 5,000 | $13 |
| 1,500 | 15,000 | $26.50 |
| 2,500 | 25,000 | $45 |
| 5,000 | 50,000 | $75 |
| 10,000 | 100,000 | $110 |
| 15,000 | 150,000 | $180 |
| 20,000 | 200,000 | $230 |
| 25,000 | 250,000 | $270 |
| 30,000 | 300,000 | $300 |
| 40,000 | 400,000 | $340 |
| 50,000 | 500,000 | $385 |
Annual billing isn't priced on the page: Mailchimp says annual plans exist for Standard and Premium at 10,000+ contacts via sales only, so the calculator shows Mailchimp as n/a on annual billing. On 2026-10-20 the page also offered 15% off the first 12 months on 10,000+ contact tiers (e.g. Standard 10k: $114.75/mo for 12 months, then $135); we use the regular price.
Standard
Sends = 12x contacts per month, 5 users, up to 200 automation flows, generative AI features. Up to 100,000 contacts.
| Subscribers up to | Emails /mo | Monthly billing |
|---|---|---|
| 500 | 6,000 | $20 |
| 1,500 | 18,000 | $45 |
| 2,500 | 30,000 | $60 |
| 5,000 | 60,000 | $100 |
| 10,000 | 120,000 | $135 |
| 15,000 | 180,000 | $230 |
| 20,000 | 240,000 | $285 |
| 25,000 | 300,000 | $310 |
| 30,000 | 360,000 | $340 |
| 40,000 | 480,000 | $410 |
| 50,000 | 600,000 | $450 |
| 75,000 | 900,000 | $630 |
| 100,000 | 1,200,000 | $800 |
Annual billing isn't priced on the page: Mailchimp says annual plans exist for Standard and Premium at 10,000+ contacts via sales only, so the calculator shows Mailchimp as n/a on annual billing. On 2026-10-20 the page also offered 15% off the first 12 months on 10,000+ contact tiers (e.g. Standard 10k: $114.75/mo for 12 months, then $135); we use the regular price.
Premium
Sends = 15x contacts per month, unlimited users, phone and priority support. Starts at 10,000 contacts ($350/mo even for smaller lists). Prices published up to 200,000 contacts; larger lists: contact sales.
| Subscribers up to | Emails /mo | Monthly billing |
|---|---|---|
| 10,000 | 150,000 | $350 |
| 15,000 | 225,000 | $465 |
| 20,000 | 300,000 | $535 |
| 25,000 | 375,000 | $620 |
| 30,000 | 450,000 | $685 |
| 40,000 | 600,000 | $750 |
| 50,000 | 750,000 | $815 |
| 75,000 | 1,125,000 | $900 |
| 100,000 | 1,500,000 | $1,025 |
| 130,000 | 1,950,000 | $1,150 |
| 150,000 | 2,250,000 | $1,325 |
| 200,000 | 3,000,000 | $1,600 |
Annual billing isn't priced on the page: Mailchimp says annual plans exist for Standard and Premium at 10,000+ contacts via sales only, so the calculator shows Mailchimp as n/a on annual billing. On 2026-10-20 the page also offered 15% off the first 12 months on 10,000+ contact tiers (e.g. Standard 10k: $114.75/mo for 12 months, then $135); we use the regular price.
Tools: Cost of switching from Mailchimp · Cheapest platform for your needs · Mailchimp price change timeline
Price history
Tracking since 20 Oct 2026. This is our first dated observation; new columns are added every time we re-check the official pricing page. Full history: /data/history.json.
| Price point | |
|---|---|
| Free: subscriber limit | 250 subscribers |
| Essentials, up to 1,500 subscribers (monthly billing) | $26.50 |
| Essentials, up to 10,000 subscribers (monthly billing) | $110 |
| Standard, up to 1,500 subscribers (monthly billing) | $45 |
| Standard, up to 10,000 subscribers (monthly billing) | $135 |
| Premium, up to 10,000 subscribers (monthly billing) | $350 |
No price changes recorded since tracking began.
How we verified this
Official USD price table the Mailchimp pricing page loads (https://mailchimp.com/forms/pricing/?currency=USD; tiers by contact count with monthly send limits), cross-checked against the rendered page for every contact tier up to 130,000 (regular 'then starts at' prices, e.g. Essentials 10k $110, Standard 10k $135, Premium 10k $350). Features from the official plan comparison (https://mailchimp.com/pricing/marketing/compare-plans/). Overage rules from Mailchimp's help article (https://mailchimp.com/help/about-additional-charges/). Checked 2026-10-20. Source: https://mailchimp.com/pricing/marketing/.
All official sources used: mailchimp.com/pricing/marketing/ · mailchimp.com/forms/pricing/?currency=USD · mailchimp.com/pricing/marketing/compare-plans/ · mailchimp.com/help/about-additional-charges/