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Brevo vs Mailchimp: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Brevo is cheaper at every size we checked.
- With automations: Brevo is cheaper at every size we checked.
- Paid newsletter: neither platform offers this in our verified data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Brevo | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $17 (Starter) | $26.50 (Essentials) | Brevo by $9.50/mo |
| 5,000 | $32 (Starter) | $75 (Essentials) | Brevo by $43/mo |
| 10,000 | $46 (Starter) | $110 (Essentials) | Brevo by $64/mo |
| 25,000 | $82 (Starter) | $270 (Essentials) | Brevo by $188/mo |
With automations (welcome sequences, drips)
| Subscribers | Brevo | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $17 (Starter, limited) | $26.50 (Essentials, limited) | Brevo by $9.50/mo |
| 5,000 | $32 (Starter, limited) | $75 (Essentials, limited) | Brevo by $43/mo |
| 10,000 | $46 (Starter, limited) | $110 (Essentials, limited) | Brevo by $64/mo |
| 25,000 | $82 (Starter, limited) | $270 (Essentials, limited) | Brevo by $188/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Brevo | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? Brevo → Mailchimp cost · Mailchimp → Brevo cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid-newsletter totals include the plan, any platform cut and estimated card processing (Stripe 2.9% + $0.30 per payment; Kit's all-in fee instead). "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Brevo | Mailchimp | |
|---|---|---|
| Free plan | free up to 300 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Standard (from $18/mo) | Standard (from $20/mo) |
| Cheapest plan with own domain | not verified | not verified |
| Cheapest plan without platform branding | Starter + No Brevo logo add-on (from $21/mo) | Essentials (from $13/mo) |
| Plans | Free, Starter, Starter + No Brevo logo add-on, Standard, Professional | Free, Essentials, Standard, Premium |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Brevo is best for
Senders with a large list who email infrequently (the price follows emails sent), and businesses that also want SMS and transactional email in the same account.
- Priced by monthly email volume, not by subscribers: Starter starts at $9/mo for 5,000 emails, and each volume tier also caps how many contacts you can store (500 contacts at 5,000 emails; 500,000 from 20,000 emails). source
- Free plan sends up to 300 emails per day and keeps Brevo branding. source
- Automations are limited to 2,000 contacts on Free and Starter, and unlimited from Standard. source
- Removing the Brevo logo is a $12/mo add-on on Starter ($129.60/yr on yearly billing) and included from Standard. source
Mailchimp is best for
Small businesses that want an all-round email marketing tool with automation flows (Standard and up) and are fine with contact-based pricing and overage billing.
- Priced by stored contacts (the peak in each billing period); each tier includes a monthly send limit of 10× (Essentials), 12× (Standard) or 15× (Premium) your contacts. source
- Going over the contact or send limit on a paid plan adds overage charges rather than pausing sending. source
- Free plan: 250 contacts and 500 emails/month (250/day), no automation flows, Mailchimp branding stays. source
- Annual billing is only available through sales (Standard and Premium, 10,000+ contacts). On 2026-10-20 the page offered 15% off the first 12 months at 10,000+ contacts. source
FAQ
Is Brevo cheaper than Mailchimp?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Brevo is cheaper at every size we checked. With automations — Brevo is cheaper at every size we checked. Paid newsletter — neither platform offers this in our verified data. Prices verified 2026-10-20.
Which has the bigger free plan, Brevo or Mailchimp?
Brevo: free up to 300 subscribers. Mailchimp: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do Brevo and Mailchimp take a cut of paid subscriptions?
Brevo: not verified (not listed on the official pricing pages). Mailchimp: not verified (not listed on the official pricing pages).
What do Brevo and Mailchimp cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $46/mo on Brevo Starter and $110/mo on Mailchimp Essentials. With automations: $46/mo (Brevo Starter) vs $110/mo (Mailchimp Essentials).
Sources
- Brevo pricing (checked 2026-10-20)
- Brevo: brevo.com/pricing.md
- Brevo: brevo.com/pricing/see-all-features/
- Mailchimp pricing (checked 2026-10-20)
- Mailchimp: mailchimp.com/pricing/marketing/compare-plans/
- Mailchimp: mailchimp.com/help/about-additional-charges/
- Stripe pricing (card-fee estimate)
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