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AWeber vs Kit: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Kit is cheaper at every size we checked.
- With automations: AWeber is cheaper at 1,000, 5,000 and 10,000 subscribers; Kit is cheaper at 25,000 subscribers.
- Paid newsletter: Kit is cheaper at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | AWeber | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $25 (Lite) | $0 (Free) | Kit by $25/mo |
| 5,000 | $60 (Lite) | $0 (Free) | Kit by $60/mo |
| 10,000 | $100 (Lite) | $0 (Free) | Kit by $100/mo |
| 25,000 | $210 (Lite) | $199 (Creator) | Kit by $11/mo |
With automations (welcome sequences, drips)
| Subscribers | AWeber | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $25 (Lite, limited) | $39 (Creator) | AWeber by $14/mo |
| 5,000 | $60 (Lite, limited) | $89 (Creator) | AWeber by $29/mo |
| 10,000 | $100 (Lite, limited) | $139 (Creator) | AWeber by $39/mo |
| 25,000 | $210 (Lite, limited) | $199 (Creator) | Kit by $11/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | AWeber | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $55.60 (Lite) | $29 (Free) | Kit by $26.60/mo |
| 5,000 | $213 (Lite) | $145 (Free) | Kit by $68/mo |
| 10,000 | $406 (Lite) | $290 (Free) | Kit by $116/mo |
| 25,000 | $975 (Lite) | $924 (Creator) | Kit by $51/mo |
Switching? AWeber → Kit cost · Kit → AWeber cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid-newsletter totals include the plan, any platform cut and estimated card processing (Stripe 2.9% + $0.30 per payment; Kit's all-in fee instead). "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| AWeber | Kit | |
|---|---|---|
| Free plan | free up to 500 subscribers | free up to 10,000 subscribers |
| Fee on paid subscriptions | 0.6–1% platform cut depending on plan + Stripe fees | 3.5% + $0.30 per transaction (processing included) |
| Cheapest plan with automations | Plus (from $30/mo) | Creator (from $39/mo) |
| Cheapest plan with own domain | Lite (from $15/mo) | Free (free) |
| Cheapest plan without platform branding | Plus (from $30/mo) | Creator (from $39/mo) |
| Plans | Free, Lite, Plus | Free, Creator, Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
AWeber is best for
Small businesses and creators who want a long-established email tool with a simple subscriber-based price, landing pages and built-in selling, and who email a few times a week at most.
- Priced by active subscribers (unsubscribes and unconfirmed contacts don't count). Each tier includes monthly sends of 10× the tier on Lite and 12× on Plus; going over the subscriber count or the sends moves you up a tier automatically. source
- Free plan: up to 500 subscribers and 3,000 sends a month, 1 automation, 1 landing page, AWeber branding stays. source
- Lite caps you at 3 email automations, 3 landing pages and 1 list, and keeps AWeber branding; Plus removes branding and limits. source
- Paid subscriptions are sold via Stripe on AWeber landing pages: AWeber takes 1.0% per transaction on Free and Lite and 0.6% on Plus, plus Stripe fees. source
Kit is best for
Creators who sell digital products and rely on automations and sequences — or who want a free plan for a list up to 10,000.
- Free plan covers up to 10,000 subscribers, but without visual automations or sequences, and Kit branding stays on. source
- Creator plan includes unlimited visual automations and sequences; Pro adds deliverability reporting and a referral system. source
- Charges 3.5% + 30¢ per paid-subscription transaction, inclusive of card processing. source
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FAQ
Is AWeber cheaper than Kit?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Kit is cheaper at every size we checked. With automations — AWeber is cheaper at 1,000, 5,000 and 10,000 subscribers; Kit is cheaper at 25,000 subscribers. Paid newsletter — Kit is cheaper at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, AWeber or Kit?
AWeber: free up to 500 subscribers. Kit: free up to 10,000 subscribers. Free plans have feature limits — see the comparison table.
Do AWeber and Kit take a cut of paid subscriptions?
AWeber: 0.6–1% platform cut depending on plan + Stripe fees. Kit: 3.5% + $0.30 per transaction (processing included).
What do AWeber and Kit cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $100/mo on AWeber Lite and $0/mo on Kit Free. With automations: $100/mo (AWeber Lite) vs $139/mo (Kit Creator).
Sources
- AWeber pricing (checked 2026-10-20)
- AWeber: paid subscriptions
- AWeber: docs.aweber.com/getting-started-with-aweber/aweber-information/pricing-frequently-asked-questions
- AWeber: docs.aweber.com/getting-started-with-aweber/aweber-information/how-much-does-aweber-cost
- Kit pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
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