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Best newsletter platform for paid newsletters (2026)

Last verified against official pricing pages · USD, monthly billing, excluding tax

Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.

If readers pay you, the platform's cut of your revenue can cost more than the monthly plan. We add both together (plus estimated card fees) for every platform that supports paid subscriptions.

Short answer

Try Kit   Try Buttondown

Ranked by cost only. Links marked (paid link) are affiliate links: we earn a commission if you sign up through them, at no extra cost to you, and it never changes the order. Disclosure.

Guides: Is beehiiv worth it in 2026 · beehiiv Free plan (2026) · AWeber Free plan (2026)

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Platforms change prices, free-plan limits and fees without much notice. We check them every week and send one short email when something changes, with before/after numbers. Plus one monthly cost report. Free. What you get →

Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)

Full ranking

Cheapest plan on each platform that covers the list size and includes paid subscriptions. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack and AWeber); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees

1,000 subscribers (50 pay $8/mo = $400 revenue)

#Platform and planTotal /moYou keep /moLink
1Kit Free$29$371Visit
2Buttondown Paid (usage-based)$38.40$361.60Visit
3MailerLite Comfort$48.40$351.60Visit
4AWeber Lite$58.40$341.60Visit (paid link)
5Ghost Publisher$64.40$335.60Visit
6Substack Free + 10% of paid revenue$69.40$330.60Visit
7beehiiv Lite$88.40$311.60Visit (paid link)
8GetResponse Creator$95.60$304.40Visit

Not available for this use case at this size: EmailOctopus.

Not ranked because a required feature isn't confirmed on their official pricing pages: Brevo, Mailchimp, Constant Contact, ActiveCampaign.

5,000 subscribers (250 pay $8/mo = $2,000 revenue)

#Platform and planTotal /moYou keep /moLink
1Kit Free$145$1,855Visit
2Buttondown Paid (usage-based)$176$1,824Visit
3MailerLite Comfort$196$1,804Visit
4Ghost Publisher$222$1,778Visit
5AWeber Lite$227$1,773Visit (paid link)
6GetResponse Creator$242$1,758Visit
7beehiiv Lite$256$1,744Visit (paid link)
8Substack Free + 10% of paid revenue$347$1,653Visit

Not available for this use case at this size: EmailOctopus.

Not ranked because a required feature isn't confirmed on their official pricing pages: Brevo, Mailchimp, Constant Contact, ActiveCampaign.

10,000 subscribers (500 pay $8/mo = $4,000 revenue)

#Platform and planTotal /moYou keep /moLink
1Kit Free$290$3,710Visit
2Buttondown Paid (usage-based)$373$3,627Visit
3MailerLite Comfort$383$3,617Visit
4Ghost Publisher$399$3,601Visit
5GetResponse Creator$400$3,600Visit
6beehiiv Lite$433$3,567Visit (paid link)
7AWeber Lite$434$3,566Visit (paid link)
8Substack Free + 10% of paid revenue$694$3,306Visit

Not available for this use case at this size: EmailOctopus.

Not ranked because a required feature isn't confirmed on their official pricing pages: Brevo, Mailchimp, Constant Contact, ActiveCampaign.

25,000 subscribers (1,250 pay $8/mo = $10,000 revenue)

#Platform and planTotal /moYou keep /moLink
1Ghost Publisher$904$9,096Visit
2MailerLite Comfort$914$9,086Visit
3GetResponse Creator$914$9,086Visit
4Kit Creator$924$9,076Visit
5beehiiv Lite$934$9,066Visit (paid link)
6Buttondown Paid (usage-based)$974$9,026Visit
7AWeber Lite$1,045$8,955Visit (paid link)
8Substack Free + 10% of paid revenue$1,735$8,265Visit

Not available for this use case at this size: EmailOctopus.

Not ranked because a required feature isn't confirmed on their official pricing pages: Brevo, Mailchimp, Constant Contact, ActiveCampaign.

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What each platform takes from paid subscriptions

PlatformRevenue cutFree plan up to
beehiiv0% + Stripe fees2,500
Kit3.5% + $0.30 per payment, card fees included10,000
MailerLite0% + Stripe fees250
Ghost0% + Stripe feesno free plan
Buttondown0% + Stripe fees100
Substack10% + Stripe feesno limit
AWeber0.6–1% (by plan) + Stripe fees500
GetResponse0% + Stripe fees500

Paid subscriptions not verified on the official pricing pages: Brevo, Mailchimp, Constant Contact, ActiveCampaign. A plan must allow paid subscriptions to be ranked here (e.g. Ghost Starter and MailerLite Free don't).

FAQ

What is the best newsletter platform for paid newsletters?

On cost, from verified prices: at 5,000 subscribers Kit Free at $145/mo. At 1,000: Kit Free at $29/mo. At 10,000: Kit Free at $290/mo. At 25,000: Ghost Publisher at $904/mo. Monthly billing, prices verified 2026-10-20.

Is Substack the cheapest way to run a paid newsletter?

Substack is free to start but keeps 10% of paid revenue. With 5% of subscribers paying $8/month, monthly totals including Stripe fees compare like this: 1,000: Substack $69.40 vs Kit $29; 5,000: Substack $347 vs Kit $145; 10,000: Substack $694 vs Kit $290; 25,000: Substack $1,735 vs Ghost $904. Prices verified 2026-10-20.

How do you pick the best platform?

By total monthly cost at 1,000, 5,000, 10,000, 25,000 subscribers: the cheapest plan on each platform that covers the list size and includes what this use case needs, from prices checked on the official pricing pages (2026-10-20). Features the official pages don't confirm count as not available. Ties are broken by cost at the largest size, then the bigger free plan. Affiliate links never change the order.

Sources

More: best for beginners · best for small businesses · best for creators · best for nonprofits · free plans compared · cheapest by list size · head-to-head comparisons · alternatives to Substack, Mailchimp, beehiiv and Kit