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Kit vs MailerLite: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Kit is cheaper at 1,000, 5,000 and 10,000 subscribers; MailerLite is cheaper at 25,000 subscribers.
- With automations: MailerLite is cheaper at every size we checked.
- Paid newsletter: Kit is cheaper at 1,000, 5,000 and 10,000 subscribers; MailerLite is cheaper at 25,000 subscribers.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Kit | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | $0 (Free) | $19 (Comfort) | Kit by $19/mo |
| 5,000 | $0 (Free) | $49 (Comfort) | Kit by $49/mo |
| 10,000 | $0 (Free) | $89 (Comfort) | Kit by $89/mo |
| 25,000 | $199 (Creator) | $179 (Comfort) | MailerLite by $20/mo |
With automations (welcome sequences, drips)
| Subscribers | Kit | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | $39 (Creator) | $19 (Comfort) | MailerLite by $20/mo |
| 5,000 | $89 (Creator) | $49 (Comfort) | MailerLite by $40/mo |
| 10,000 | $139 (Creator) | $89 (Comfort) | MailerLite by $50/mo |
| 25,000 | $199 (Creator) | $179 (Comfort) | MailerLite by $20/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Kit | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | $29 (Free) | $45.60 (Comfort) | Kit by $16.60/mo |
| 5,000 | $145 (Free) | $182 (Comfort) | Kit by $37/mo |
| 10,000 | $290 (Free) | $355 (Comfort) | Kit by $65/mo |
| 25,000 | $924 (Creator) | $844 (Comfort) | MailerLite by $80/mo |
Switching? Kit → MailerLite cost · MailerLite → Kit cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid-newsletter totals include the plan, any platform cut and estimated card processing (Stripe 2.9% + $0.30 per payment; Kit's all-in fee instead). "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Kit | MailerLite | |
|---|---|---|
| Free plan | free up to 10,000 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | 3.5% + $0.30 per transaction (processing included) | 0% platform cut + Stripe fees |
| Cheapest plan with automations | Creator (from $39/mo) | Comfort (from $12/mo) |
| Cheapest plan with own domain | Free (free) | Comfort (from $12/mo) |
| Cheapest plan without platform branding | Creator (from $39/mo) | Comfort (from $12/mo) |
| Plans | Free, Creator, Pro | Free, Comfort, Power |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Kit is best for
Creators who sell digital products and rely on automations and sequences — or who want a free plan for a list up to 10,000.
- Free plan covers up to 10,000 subscribers, but without visual automations or sequences, and Kit branding stays on. source
- Creator plan includes unlimited visual automations and sequences; Pro adds deliverability reporting and a referral system. source
- Charges 3.5% + 30¢ per paid-subscription transaction, inclusive of card processing. source
MailerLite is best for
Budget-conscious senders who want automations, landing pages and their own domain at a low monthly price.
FAQ
Is Kit cheaper than MailerLite?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Kit is cheaper at 1,000, 5,000 and 10,000 subscribers; MailerLite is cheaper at 25,000 subscribers. With automations — MailerLite is cheaper at every size we checked. Paid newsletter — Kit is cheaper at 1,000, 5,000 and 10,000 subscribers; MailerLite is cheaper at 25,000 subscribers. Prices verified 2026-10-20.
Which has the bigger free plan, Kit or MailerLite?
Kit: free up to 10,000 subscribers. MailerLite: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do Kit and MailerLite take a cut of paid subscriptions?
Kit: 3.5% + $0.30 per transaction (processing included). MailerLite: 0% platform cut + Stripe fees.
What do Kit and MailerLite cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $0/mo on Kit Free and $89/mo on MailerLite Comfort. With automations: $139/mo (Kit Creator) vs $89/mo (MailerLite Comfort).
Sources
- Kit pricing (checked 2026-10-20)
- MailerLite pricing (checked 2026-10-20)
- MailerLite: paid subscriptions
- MailerLite: mailerlite.com/substack-alternative
- Stripe pricing (card-fee estimate)
More comparisons: beehiiv vs Kit · beehiiv vs Substack · beehiiv vs MailerLite · Substack vs Ghost · Mailchimp vs MailerLite · Brevo vs MailerLite · Brevo vs Mailchimp · all comparisons · Cheapest for 1k, 5k, 10k subscribers
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