MailerLite vs CleverReach: Cost and Features Compared (2026)
Last verified against official pricing pages
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Two currencies. CleverReach publishes prices in euros, MailerLite in US dollars. We show every price as published. The ≈ figures convert euros at the ECB reference rate on 20 Oct 2026 (€1 = $1.1215) and are approximate; the "Cheaper" column compares on that converted basis. Euro prices exclude VAT; US dollar prices exclude tax.
Short answer
- Basic newsletter (no automations): MailerLite is cheaper at every size we checked (compared on the converted ≈ figure).
- With automations: MailerLite is cheaper at every size we checked (compared on the converted ≈ figure).
- Paid newsletter: neither has built-in paid subscriptions in our data.
Visit MailerLite Visit CleverReach
Cost at 1,000, 5,000, 10,000 and 25,000 subscribers
Basic newsletter (no automations)
| Subscribers | MailerLite | CleverReach | Cheaper (≈) |
|---|---|---|---|
| 1,000 | $19 (Comfort) | €20 (Basic) ≈ $22.43 | MailerLite (≈ $3.43/mo less) |
| 5,000 | $49 (Comfort) | €65 (Basic) ≈ $72.90 | MailerLite (≈ $23.90/mo less) |
| 10,000 | $89 (Comfort) | €129 (Pro) ≈ $144.67 | MailerLite (≈ $55.67/mo less) |
| 25,000 | $179 (Comfort) | €255 (Pro) ≈ $285.98 | MailerLite (≈ $106.98/mo less) |
With automations
| Subscribers | MailerLite | CleverReach | Cheaper (≈) |
|---|---|---|---|
| 1,000 | $19 (Comfort) | €20 (Basic, limited) ≈ $22.43 | MailerLite (≈ $3.43/mo less) |
| 5,000 | $49 (Comfort) | €65 (Basic, limited) ≈ $72.90 | MailerLite (≈ $23.90/mo less) |
| 10,000 | $89 (Comfort) | €129 (Pro) ≈ $144.67 | MailerLite (≈ $55.67/mo less) |
| 25,000 | $179 (Comfort) | €255 (Pro) ≈ $285.98 | MailerLite (≈ $106.98/mo less) |
Cheapest fitting plan on each platform, monthly billing. "limited" = the feature is capped on that plan (e.g. a single automation). ≈ = converted at the ECB reference rate on 20 Oct 2026 (€1 = $1.1215), for orientation only.
Key differences
| MailerLite | CleverReach | |
|---|---|---|
| Price currency | US dollars, excl. tax | Euros, excl. VAT (business customers only) |
| Free plan | Up to 250 subscribers | Up to 250 recipients (1,000 emails/month) |
| Unlimited automations from | Comfort (from $12/mo) | Pro (from €18/mo) |
| No platform branding from | Comfort (from $12/mo) | Basic (from €15/mo) |
| Paid subscriptions | Yes | Not offered |
| Annual billing | Yes (published on the official page) | 10% off, paid a year in advance |
| Plans | Free, Comfort, Power | Lite, Basic, Pro |
| Prices checked | 20 Oct 2026 | 20 Oct 2026 |
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Who each one suits
Who MailerLite suits
Budget-conscious senders who want automations, landing pages and their own domain at a low monthly price.
- Free plan is small: 250 subscribers and 2,500 emails/month. Source
- Comfort allows sending up to 10× your subscriber tier per month; Power has unlimited sending (fair use). Source
- Paid newsletters run through your Stripe account on Comfort or Power, with 0% MailerLite commission. Source
Who CleverReach suits
German-speaking businesses that want a flat monthly price with unlimited sending; the free plan suits very small lists.
- The free Lite plan covers up to 250 recipients and 1,000 emails a month, with one email automation; it never expires. Source
- Basic (up to 5,000 recipients) removes the CleverReach advertising from newsletters but keeps a single automation; unlimited automations need Pro (up to 150,000 recipients). Source
- Annual billing is 10% cheaper and is paid a year in advance; monthly plans renew month by month. Source
- Prices are in euros excluding VAT, and offers are aimed at business customers only. Source
Frequently asked questions
Is MailerLite cheaper than CleverReach?
On monthly billing (1,000, 5,000, 10,000 and 25,000 subscribers; compared on the converted ≈ figure): for a basic newsletter, MailerLite is cheaper at every size we checked. With automations, MailerLite is cheaper at every size we checked. Prices checked 20 Oct 2026.
What do MailerLite and CleverReach cost for 10,000 subscribers with automations?
MailerLite: $89/mo (Comfort). CleverReach: €129/mo (Pro), ≈ $144.67. Monthly billing.
Do MailerLite and CleverReach have a free plan?
MailerLite: Up to 250 subscribers. CleverReach: Up to 250 recipients (1,000 emails/month).
Why are the prices in euros and US dollars?
We show each price in the currency the platform publishes it in. The ≈ figures are converted at the ECB reference rate on 20 Oct 2026 (€1 = $1.1215) and are approximate; what you actually pay depends on the exchange rate, your payment method and VAT.
Sources
- MailerLite: pricing (20 Oct 2026)
- CleverReach: pricing (20 Oct 2026)
- ECB reference rate (20 Oct 2026)
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