CleverReach vs rapidmail: Cost and Features Compared (2026)
Last verified against official pricing pages
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Both publish prices in euros (excl. VAT), so they are compared directly, with no currency conversion.
Short answer
- Basic newsletter (no automations): rapidmail is cheaper at 5,000, 10,000 and 25,000 subscribers; same price at 1,000.
- With automations: rapidmail is cheaper at 5,000, 10,000 and 25,000 subscribers; same price at 1,000.
- Paid newsletter: neither has built-in paid subscriptions in our data.
Visit CleverReach Visit rapidmail
Cost at 1,000, 5,000, 10,000 and 25,000 subscribers
Basic newsletter (no automations)
| Subscribers | CleverReach | rapidmail | Cheaper |
|---|---|---|---|
| 1,000 | €20 (Basic) | €20 (Essential) | Same |
| 5,000 | €65 (Basic) | €55 (Essential) | rapidmail (€10/mo less) |
| 10,000 | €129 (Pro) | €92.50 (Essential) | rapidmail (€36.50/mo less) |
| 25,000 | €255 (Pro) | €171 (Essential) | rapidmail (€84/mo less) |
With automations
| Subscribers | CleverReach | rapidmail | Cheaper |
|---|---|---|---|
| 1,000 | €20 (Basic, limited) | €20 (Essential, limited) | Same |
| 5,000 | €65 (Basic, limited) | €55 (Essential, limited) | rapidmail (€10/mo less) |
| 10,000 | €129 (Pro) | €92.50 (Essential, limited) | rapidmail (€36.50/mo less) |
| 25,000 | €255 (Pro) | €171 (Essential, limited) | rapidmail (€84/mo less) |
Cheapest fitting plan on each platform, monthly billing. "limited" = the feature is capped on that plan (e.g. a single automation).
Key differences
| CleverReach | rapidmail | |
|---|---|---|
| Price currency | Euros, excl. VAT (business customers only) | Euros, excl. VAT (business customers only) |
| Free plan | Up to 250 recipients (1,000 emails/month) | No (first mailing to up to 2,000 contacts is free) |
| Unlimited automations from | Pro (from €18/mo) | Unlimited (from €35/mo) |
| No platform branding from | Basic (from €15/mo) | Not verified |
| Paid subscriptions | Not offered | Not offered |
| Annual billing | 10% off, paid a year in advance | No annual price published |
| Plans | Lite, Basic, Pro | Essential, Performance, Unlimited |
| Prices checked | 20 Oct 2026 | 20 Oct 2026 |
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Who each one suits
Who CleverReach suits
German-speaking businesses that want a flat monthly price with unlimited sending; the free plan suits very small lists.
- The free Lite plan covers up to 250 recipients and 1,000 emails a month, with one email automation; it never expires. Source
- Basic (up to 5,000 recipients) removes the CleverReach advertising from newsletters but keeps a single automation; unlimited automations need Pro (up to 150,000 recipients). Source
- Annual billing is 10% cheaper and is paid a year in advance; monthly plans renew month by month. Source
- Prices are in euros excluding VAT, and offers are aimed at business customers only. Source
Who rapidmail suits
German businesses that want simple monthly pricing with unlimited mailings, servers in Germany and a pay-per-send option for occasional newsletters.
- There is no free plan: the first mailing to up to 2,000 contacts is free, and lists of up to 10 contacts can always be emailed for free. Source
- Billing counts active contacts on the billing date, including contacts emailed in the period who then unsubscribed or were deleted; duplicates across lists count once. Source
- Automations are capped by plan: 1 on Essential, 5 on Performance, unlimited on Unlimited. Source
- Prices are in euros excluding VAT, monthly and cancellable each month; rapidmail says all its servers are in Germany. Source
Frequently asked questions
Is CleverReach cheaper than rapidmail?
On monthly billing (1,000, 5,000, 10,000 and 25,000 subscribers): for a basic newsletter, rapidmail is cheaper at 5,000, 10,000 and 25,000 subscribers; same price at 1,000. With automations, rapidmail is cheaper at 5,000, 10,000 and 25,000 subscribers; same price at 1,000. Prices checked 20 Oct 2026.
What do CleverReach and rapidmail cost for 10,000 subscribers with automations?
CleverReach: €129/mo (Pro). rapidmail: €92.50/mo (Essential). Monthly billing.
Do CleverReach and rapidmail have a free plan?
CleverReach: Up to 250 recipients (1,000 emails/month). rapidmail: No (first mailing to up to 2,000 contacts is free).
Do the prices include VAT?
No. Both publish euro prices excluding VAT and sell to business customers.
Sources
- CleverReach: pricing (20 Oct 2026)
- rapidmail: pricing (20 Oct 2026)
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