rapidmail vs Brevo: Cost and Features Compared (2026)
Last verified against official pricing pages
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Two currencies. rapidmail publishes prices in euros, Brevo in US dollars. We show every price as published. The ≈ figures convert euros at the ECB reference rate on 20 Oct 2026 (€1 = $1.1215) and are approximate; the "Cheaper" column compares on that converted basis. Euro prices exclude VAT; US dollar prices exclude tax.
Short answer
- Basic newsletter (no automations): Brevo is cheaper at every size we checked (compared on the converted ≈ figure).
- With automations: Brevo is cheaper at every size we checked (compared on the converted ≈ figure).
- Paid newsletter: neither has built-in paid subscriptions in our data.
Cost at 1,000, 5,000, 10,000 and 25,000 subscribers
Basic newsletter (no automations)
| Subscribers | rapidmail | Brevo | Cheaper (≈) |
|---|---|---|---|
| 1,000 | €20 (Essential) ≈ $22.43 | $17 (Starter) | Brevo (≈ $5.43/mo less) |
| 5,000 | €55 (Essential) ≈ $61.68 | $32 (Starter) | Brevo (≈ $29.68/mo less) |
| 10,000 | €92.50 (Essential) ≈ $103.74 | $46 (Starter) | Brevo (≈ $57.74/mo less) |
| 25,000 | €171 (Essential) ≈ $191.78 | $82 (Starter) | Brevo (≈ $109.78/mo less) |
With automations
| Subscribers | rapidmail | Brevo | Cheaper (≈) |
|---|---|---|---|
| 1,000 | €20 (Essential, limited) ≈ $22.43 | $17 (Starter, limited) | Brevo (≈ $5.43/mo less) |
| 5,000 | €55 (Essential, limited) ≈ $61.68 | $32 (Starter, limited) | Brevo (≈ $29.68/mo less) |
| 10,000 | €92.50 (Essential, limited) ≈ $103.74 | $46 (Starter, limited) | Brevo (≈ $57.74/mo less) |
| 25,000 | €171 (Essential, limited) ≈ $191.78 | $82 (Starter, limited) | Brevo (≈ $109.78/mo less) |
Cheapest fitting plan on each platform, monthly billing. "limited" = the feature is capped on that plan (e.g. a single automation). ≈ = converted at the ECB reference rate on 20 Oct 2026 (€1 = $1.1215), for orientation only.
Key differences
| rapidmail | Brevo | |
|---|---|---|
| Price currency | Euros, excl. VAT (business customers only) | US dollars, excl. tax |
| Free plan | No (first mailing to up to 2,000 contacts is free) | Up to 300 subscribers |
| Unlimited automations from | Unlimited (from €35/mo) | Standard (from $18/mo) |
| No platform branding from | Not verified | Standard (from $18/mo) |
| Paid subscriptions | Not offered | Not verified |
| Annual billing | No annual price published | Yes (published on the official page) |
| Plans | Essential, Performance, Unlimited | Free, Starter, Starter + No Brevo logo add-on, Standard, Professional |
| Prices checked | 20 Oct 2026 | 20 Oct 2026 |
Get alerted when rapidmail or Brevo changes its pricing
A short email when a platform changes a price, limit or fee, with the before/after numbers. Plus one monthly cost report. Free. What you get →
Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)
Who each one suits
Who rapidmail suits
German businesses that want simple monthly pricing with unlimited mailings, servers in Germany and a pay-per-send option for occasional newsletters.
- There is no free plan: the first mailing to up to 2,000 contacts is free, and lists of up to 10 contacts can always be emailed for free. Source
- Billing counts active contacts on the billing date, including contacts emailed in the period who then unsubscribed or were deleted; duplicates across lists count once. Source
- Automations are capped by plan: 1 on Essential, 5 on Performance, unlimited on Unlimited. Source
- Prices are in euros excluding VAT, monthly and cancellable each month; rapidmail says all its servers are in Germany. Source
Who Brevo suits
Senders with a large list who email infrequently (the price follows emails sent), and businesses that also want SMS and transactional email in the same account.
- Priced by monthly email volume, not by subscribers: Starter starts at $9/mo for 5,000 emails, and each volume tier also caps how many contacts you can store (500 contacts at 5,000 emails; 500,000 from 20,000 emails). Source
- Free plan sends up to 300 emails per day and keeps Brevo branding. Source
- Automations are limited to 2,000 contacts on Free and Starter, and unlimited from Standard. Source
- Removing the Brevo logo is a $12/mo add-on on Starter ($129.60/yr on yearly billing) and included from Standard. Source
Frequently asked questions
Is rapidmail cheaper than Brevo?
On monthly billing (1,000, 5,000, 10,000 and 25,000 subscribers; compared on the converted ≈ figure): for a basic newsletter, Brevo is cheaper at every size we checked. With automations, Brevo is cheaper at every size we checked. Prices checked 20 Oct 2026.
What do rapidmail and Brevo cost for 10,000 subscribers with automations?
rapidmail: €92.50/mo (Essential), ≈ $103.74. Brevo: $46/mo (Starter). Monthly billing.
Do rapidmail and Brevo have a free plan?
rapidmail: No (first mailing to up to 2,000 contacts is free). Brevo: Up to 300 subscribers.
Why are the prices in euros and US dollars?
We show each price in the currency the platform publishes it in. The ≈ figures are converted at the ECB reference rate on 20 Oct 2026 (€1 = $1.1215) and are approximate; what you actually pay depends on the exchange rate, your payment method and VAT.
Sources
- rapidmail: pricing (20 Oct 2026)
- Brevo: pricing (20 Oct 2026)
- ECB reference rate (20 Oct 2026)
More comparisons: CleverReach vs Brevo · CleverReach vs rapidmail · rapidmail vs Mailchimp · Calculator (USD-priced platforms)