rapidmail Pricing (2026): Plans and Prices in Euros
Current rapidmail plans and prices by number of recipients, from the official pricing page (in German). Amounts in euros excluding VAT, as published; ≈ US dollar figures are approximate.
Last verified against official pricing pages
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Cost at common list sizes
| Subscribers | Cheapest plan, monthly | …with automations | ≈ US dollars (with autom.) |
|---|---|---|---|
| 1,000 | €20 (Essential) | €20 (Essential, limited) | ≈ $22.43 |
| 5,000 | €55 (Essential) | €55 (Essential, limited) | ≈ $61.68 |
| 10,000 | €92.50 (Essential) | €92.50 (Essential, limited) | ≈ $103.74 |
| 25,000 | €171 (Essential) | €171 (Essential, limited) | ≈ $191.78 |
| 50,000 | €277 (Essential) | €277 (Essential, limited) | ≈ $310.66 |
≈ = converted at the ECB reference rate on 20 Oct 2026 (€1 = $1.1215), for orientation only.
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How rapidmail bills
Monthly plans priced by active contacts counted on the billing date, with unlimited mailings: Essential, Performance and Unlimited, from 500 to 100,000 contacts. Pay-per-send ('Pro Versand') is an alternative with no subscription (from €20 for one mailing to 500 contacts). The first mailing to up to 2,000 contacts is free, and lists of up to 10 contacts are always free. Plans can be cancelled monthly; no annual price is published.
Prices exclude VAT; offers are for business customers, as stated on the pricing page.
Plans and features
| Feature | Essential | Performance | Unlimited |
|---|---|---|---|
| Automations | Limited | Limited | Yes |
| No platform branding | Not verified | Not verified | Not verified |
| Paid subscriptions | No | No | No |
- Essential: 1 automation, 3 sender addresses, 3 recipient lists, unlimited mailings.
- Performance: 5 automations, 10 sender addresses, 10 recipient lists, 2 additional users, A/B testing and scheduled sending.
- Unlimited: Unlimited automations, sender addresses, lists and additional users.
What to know about rapidmail
German businesses that want simple monthly pricing with unlimited mailings, servers in Germany and a pay-per-send option for occasional newsletters.
- There is no free plan: the first mailing to up to 2,000 contacts is free, and lists of up to 10 contacts can always be emailed for free. Source
- Billing counts active contacts on the billing date, including contacts emailed in the period who then unsubscribed or were deleted; duplicates across lists count once. Source
- Automations are capped by plan: 1 on Essential, 5 on Performance, unlimited on Unlimited. Source
- Prices are in euros excluding VAT, monthly and cancellable each month; rapidmail says all its servers are in Germany. Source
All price tiers
Essential
| Recipients up to | Monthly billing |
|---|---|
| 500 | €15 |
| 1,000 | €20 |
| 2,500 | €35 |
| 5,000 | €55 |
| 7,500 | €75 |
| 10,000 | €92.50 |
| 15,000 | €120 |
| 20,000 | €147 |
| 25,000 | €171 |
| 30,000 | €194 |
| 40,000 | €237 |
| 50,000 | €277 |
| 70,000 | €372 |
| 100,000 | €459.50 |
Performance
| Recipients up to | Monthly billing |
|---|---|
| 500 | €25 |
| 1,000 | €33 |
| 2,500 | €56 |
| 5,000 | €88 |
| 7,500 | €120 |
| 10,000 | €148 |
| 15,000 | €192 |
| 20,000 | €229.50 |
| 25,000 | €260 |
| 30,000 | €290 |
| 40,000 | €348.50 |
| 50,000 | €401 |
| 70,000 | €528 |
| 100,000 | €653 |
Unlimited
| Recipients up to | Monthly billing |
|---|---|
| 500 | €35 |
| 1,000 | €47 |
| 2,500 | €75 |
| 5,000 | €118 |
| 7,500 | €161 |
| 10,000 | €198.50 |
| 15,000 | €257.50 |
| 20,000 | €300.50 |
| 25,000 | €334 |
| 30,000 | €366.50 |
| 40,000 | €430 |
| 50,000 | €493 |
| 70,000 | €643 |
| 100,000 | €793 |
No annual price is published on the official page.
Price changes
No change recorded since tracking began on 20 Oct 2026. We compare dated weekly snapshots of the official pricing page (euros, as published). Price-change log
Compare: CleverReach vs rapidmail · rapidmail vs Brevo · rapidmail vs Mailchimp
Frequently asked questions
How much does rapidmail cost?
At 1,000 subscribers the cheapest plan is €20/month (Essential); at 10,000 subscribers with automations, €92.50/month (Essential, ≈ $103.74). Euros excluding VAT, monthly billing, checked 20 Oct 2026.
Is rapidmail free?
No. There is no free plan: the first mailing to up to 2,000 contacts is free, and lists of up to 10 contacts can always be emailed for free.
Is rapidmail cheaper on annual billing?
No, rapidmail publishes monthly prices only; plans can be cancelled each month.
Do rapidmail prices include VAT?
Prices exclude VAT; offers are for business customers, as stated on the pricing page.
Why isn't rapidmail in the calculator?
The calculator ranks platforms that publish prices in US dollars. rapidmail publishes prices in euros, and we don't rank on converted figures, so its euro prices are shown here and in the comparisons, with ≈ US dollar figures for orientation.
Sources
- www.rapidmail.de/preise (20 Oct 2026)
- ECB reference rate (20 Oct 2026)
Method: Contacts slider on the official pricing page, every step from 500 to 100,000 contacts (Essential, Performance, Unlimited monthly prices), plus the plan cards and FAQ. Prices in EUR excl. VAT as published; plans are monthly, with no annual price.