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Substack pricing for 10,000 subscribers (2026)
Last verified against official pricing pages · USD, excluding tax · official pricing page
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Short answer
- Basic newsletter: Free + 10% of paid revenue at $0/mo on monthly billing.
- With automations: not available in our verified data (Free + 10% of paid revenue: no automations).
- Paid newsletter (500 pay $8/mo): $694/mo all-in on Free + 10% of paid revenue (plan $0 + Substack cut $400 + est. card fees $266 + Stripe Billing $28).
Every Substack plan at 10,000 subscribers
| Plan | Monthly | Yearly |
|---|---|---|
| Free + 10% of paid revenue own domain, paid subscriptions | $0 | $0 |
Price for the tier that covers 10,000 subscribers. "not verified" = the official pricing pages don't say. Full tier tables: Substack pricing.
Worth knowing at 10,000 subscribers
- Substack costs exactly the same at 1,000 and 5,000 subscribers, so we don't keep a separate page for those sizes.
- Substack has no subscription fee at any list size; its cost is 10% of paid-subscription revenue plus Stripe fees. A custom domain is a one-time $50.
- Free + 10% of paid revenue: Unlimited subscribers. Custom domain is a one-time $50. No automation builder. Your publication stays on Substack's network/branding.
Guides: Is beehiiv worth it in 2026 · Substack to beehiiv migration · Substack fees (2026)
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)
Cheaper than Substack at 10,000 subscribers?
- Basic newsletter: nothing cheaper than Substack among the 18 platforms we track
- With automations: EmailOctopus Pro $44.50/mo · Brevo Starter $46/mo (limited) · Sender Standard $69/mo
Cheapest fitting plan, monthly billing. All Substack alternatives → · Cheapest platform for 10,000 subscribers → · beehiiv vs Substack · Substack vs Ghost · Kit vs Substack · Substack vs MailerLite · Substack vs Mailchimp · AWeber vs Substack
Check your exact list size Cost of switching →
FAQ
How much does Substack cost for 10,000 subscribers?
The cheapest option is Free + 10% of paid revenue at $0/mo on monthly billing. Prices verified 2026-10-20 on Substack's official pricing page.
Is Substack free for 10,000 subscribers?
Yes, Free + 10% of paid revenue covers 10,000 subscribers. Limits: includes own domain, paid subscriptions.
What does a paid newsletter on Substack cost at 10,000 subscribers?
With 500 paying $8/mo ($4,000 revenue): $694/mo in total on Free + 10% of paid revenue (plan $0 + Substack cut $400 + est. card fees $266 + Stripe Billing $28).
What is cheaper than Substack at 10,000 subscribers?
Basic newsletter: nothing cheaper. With automations: EmailOctopus Pro $44.50/mo, Brevo Starter $46/mo, Sender Standard $69/mo. Monthly billing.