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How much does Mailchimp cost? Per month, per year and per contact (2026)
Last verified against official pricing pages · published 20 Oct 2026
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Mailchimp prices by contacts stored, with a monthly send limit tied to that count (Essentials 10×, Standard 12×, Premium 15×). At 5,000 contacts you pay $75/mo on Essentials or $100/mo on Standard. Prices from Mailchimp's pricing page, checked 2026-10-20.
Mailchimp price per month, per year and per contact
| Contacts | Essentials | Standard | Premium |
|---|---|---|---|
| 500 | $13 $156/yr · 2.6¢/contact · 5,000 sends | $20 $240/yr · 4.0¢/contact · 6,000 sends | from $350 (10k) |
| 1,500 | $26.50 $318/yr · 1.8¢/contact · 15,000 sends | $45 $540/yr · 3.0¢/contact · 18,000 sends | from $350 (10k) |
| 2,500 | $45 $540/yr · 1.8¢/contact · 25,000 sends | $60 $720/yr · 2.4¢/contact · 30,000 sends | from $350 (10k) |
| 5,000 | $75 $900/yr · 1.5¢/contact · 50,000 sends | $100 $1,200/yr · 2.0¢/contact · 60,000 sends | from $350 (10k) |
| 10,000 | $110 $1,320/yr · 1.1¢/contact · 100,000 sends | $135 $1,620/yr · 1.4¢/contact · 120,000 sends | $350 $4,200/yr · 3.5¢/contact · 150,000 sends |
| 25,000 | $270 $3,240/yr · 1.1¢/contact · 250,000 sends | $310 $3,720/yr · 1.2¢/contact · 300,000 sends | $620 $7,440/yr · 2.5¢/contact · 375,000 sends |
| 50,000 | $385 $4,620/yr · 0.8¢/contact · 500,000 sends | $450 $5,400/yr · 0.9¢/contact · 600,000 sends | $815 $9,780/yr · 1.6¢/contact · 750,000 sends |
Monthly billing, USD, excluding tax. Per year = 12 × monthly (the pricing page lists monthly prices). Per contact = monthly price ÷ contacts. Going over your contact or send limit adds overage charges that Mailchimp doesn't publish on its pricing page, so they aren't included.
What each plan includes
- Free: 250 contacts, max 500 emails/month or 250/day, 1 user. Sending is paused (no overage) if you exceed a limit. Marketing Automation Flows: 'Not included' in the key-features table ('Free preview' in the detailed table), so we treat it as unavailable. Mailchimp branding stays. Website on own domain: not covered by the marketing pricing page, not verified.
- Essentials: Sends = 10x contacts per month, 3 users. Automation flows limited to 4 steps. Removes Mailchimp branding. Up to 50,000 contacts.
- Standard: Sends = 12x contacts per month, 5 users, up to 200 automation flows, generative AI features. Up to 100,000 contacts.
- Premium: Sends = 15x contacts per month, unlimited users, phone and priority support. Starts at 10,000 contacts ($350/mo even for smaller lists). Prices published up to 200,000 contacts; larger lists: contact sales.
Nonprofits: 15% off for verified nonprofits; ask before you buy, it isn't retroactive (Mailchimp help). See the nonprofit comparison.
Cheaper than Mailchimp?
With automations, monthly billing, cheapest fitting plan per platform:
| Subscribers | Mailchimp | Cheapest alternative | Saving |
|---|---|---|---|
| 1,000 | $26.50 (Essentials) limited | EmailOctopus Free (limited): $0 | $26.50/mo |
| 5,000 | $75 (Essentials) limited | Buttondown Paid (usage-based): $29 | $46/mo |
| 10,000 | $110 (Essentials) limited | EmailOctopus Pro: $44.50 | $65.50/mo |
| 25,000 | $270 (Essentials) limited | Brevo Starter (limited): $82 | $188/mo |
More: Mailchimp alternatives · Mailchimp vs MailerLite · Brevo vs Mailchimp · moving from Mailchimp to MailerLite · to beehiiv · full Mailchimp tier tables
Sources: Mailchimp pricing, Mailchimp nonprofit discount.
FAQ
How much does Mailchimp cost per month?
From $13/mo (Essentials, 500 contacts). At 5,000 contacts: Essentials $75, Standard $100; Premium starts at $350/mo for 10,000 contacts. The Free plan covers 250 contacts.
How much does Mailchimp cost per year?
12 times the monthly price, since Mailchimp's pricing page lists monthly prices: $900 (Essentials) or $1,200 (Standard) a year at 5,000 contacts.
How much does Mailchimp cost per contact?
It falls as your list grows: Essentials is 2.6¢ per contact a month at 500 contacts and 0.8¢ at 50,000. Mailchimp bills on contacts stored (archived and cleaned contacts don't count).
Does Mailchimp have a nonprofit discount?
Yes, 15% for verified nonprofits on marketing plans. Request it before you buy; it isn't applied retroactively.
Is Mailchimp worth it?
On price alone, rarely for newsletters: at 5,000 subscribers with automations Mailchimp costs $75/mo (Essentials, limited automations), while Buttondown Paid (usage-based) costs $29/mo in our data. If you depend on Mailchimp-specific integrations, weigh the switching work too (see the migration guides below).
Related: beehiiv price increase 2026 · Moving from beehiiv to Kit · Moving from beehiiv to MailerLite · Substack vs beehiiv vs Ghost · Is beehiiv worth it in 2026? Break-even vs Substack, Kit and MailerLite · Substack to beehiiv migration · beehiiv Free plan (2026) · AWeber Free plan (2026) · Substack fees (2026) · Mailchimp to MailerLite migration · Mailchimp to beehiiv migration
Comparisons: Mailchimp vs MailerLite · Brevo vs MailerLite · Brevo vs Mailchimp · Sender vs MailerLite · Sender vs Mailchimp · Sender vs Brevo · Sender vs EmailOctopus · MailerLite vs EmailOctopus · EmailOctopus vs Mailchimp · EmailOctopus vs Brevo · Cheapest for 500, 1,000, 2,500, 5,000, 10,000, 25,000 subscribers
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