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Sender vs Brevo: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Sender is cheaper at 1,000 subscribers; Brevo is cheaper at 5,000, 10,000 and 25,000 subscribers.
- With automations: Sender is cheaper at 1,000 subscribers; Brevo is cheaper at 5,000, 10,000 and 25,000 subscribers.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Sender | Brevo | Cheaper |
|---|---|---|---|
| 1,000 | $0 (Free) | $17 (Starter) | Sender by $17/mo |
| 5,000 | $39 (Standard) | $32 (Starter) | Brevo by $7/mo |
| 10,000 | $69 (Standard) | $46 (Starter) | Brevo by $23/mo |
| 25,000 | $149 (Standard) | $82 (Starter) | Brevo by $67/mo |
With automations (welcome sequences, drips)
| Subscribers | Sender | Brevo | Cheaper |
|---|---|---|---|
| 1,000 | $0 (Free) | $17 (Starter, limited) | Sender by $17/mo |
| 5,000 | $39 (Standard) | $32 (Starter, limited) | Brevo by $7/mo |
| 10,000 | $69 (Standard) | $46 (Starter, limited) | Brevo by $23/mo |
| 25,000 | $149 (Standard) | $82 (Starter, limited) | Brevo by $67/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Sender | Brevo | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? Sender → Brevo cost · Brevo → Sender cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Sender | Brevo | |
|---|---|---|
| Free plan | free up to 2,500 subscribers | free up to 300 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Free (free) | Standard (from $18/mo) |
| Cheapest plan with own domain | Standard (from $9/mo) | not verified |
| Cheapest plan without platform branding | Standard (from $9/mo) | Starter + No Brevo logo add-on (from $21/mo) |
| Plans | Free, Standard, Professional | Free, Starter, Starter + No Brevo logo add-on, Standard, Professional |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Sender is best for
Small senders on a tight budget who want automation and landing pages on a generous free plan, and low prices on the paid tiers.
- Free plan: up to 2,500 subscribers and 15,000 emails a month, with automation, forms and landing pages; Sender branding stays. source
- Paid plans are priced by subscribers with sends at 12x (Standard) or 24x (Professional) your tier and no daily limit. New customers get 30% off the first year on yearly billing. source
- Custom domains for landing pages and removing Sender branding start on Standard. source
Brevo is best for
Senders with a large list who email infrequently (the price follows emails sent), and businesses that also want SMS and transactional email in the same account.
- Priced by monthly email volume, not by subscribers: Starter starts at $9/mo for 5,000 emails, and each volume tier also caps how many contacts you can store (500 contacts at 5,000 emails; 500,000 from 20,000 emails). source
- Free plan sends up to 300 emails per day and keeps Brevo branding. source
- Automations are limited to 2,000 contacts on Free and Starter, and unlimited from Standard. source
- Removing the Brevo logo is a $12/mo add-on on Starter ($129.60/yr on yearly billing) and included from Standard. source
FAQ
Is Sender cheaper than Brevo?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Sender is cheaper at 1,000 subscribers; Brevo is cheaper at 5,000, 10,000 and 25,000 subscribers. With automations — Sender is cheaper at 1,000 subscribers; Brevo is cheaper at 5,000, 10,000 and 25,000 subscribers. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, Sender or Brevo?
Sender: free up to 2,500 subscribers. Brevo: free up to 300 subscribers. Free plans have feature limits — see the comparison table.
Do Sender and Brevo take a cut of paid subscriptions?
Sender: not verified (not listed on the official pricing pages). Brevo: not verified (not listed on the official pricing pages).
What do Sender and Brevo cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $69/mo on Sender Standard and $46/mo on Brevo Starter. With automations: $69/mo (Sender Standard) vs $46/mo (Brevo Starter).
Sources
- Sender pricing (checked 2026-10-20)
- Sender: sender.net/features/landing-page-builder/
- Brevo pricing (checked 2026-10-20)
- Brevo: brevo.com/pricing.md
- Brevo: brevo.com/pricing/see-all-features/
- Stripe pricing (card-fee estimate)
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