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HubSpot vs Mailchimp: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: HubSpot is cheaper at 1,000 subscribers; only Mailchimp has a verified option at 5,000, 10,000 and 25,000 subscribers.
- With automations: HubSpot is cheaper at 1,000 subscribers; only Mailchimp has a verified option at 5,000, 10,000 and 25,000 subscribers.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | HubSpot | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $20 (Starter) | $26.50 (Essentials) | HubSpot by $6.50/mo |
| 5,000 | n/a | $75 (Essentials) | Mailchimp (only option in our verified data) |
| 10,000 | n/a | $110 (Essentials) | Mailchimp (only option in our verified data) |
| 25,000 | n/a | $270 (Essentials) | Mailchimp (only option in our verified data) |
With automations (welcome sequences, drips)
| Subscribers | HubSpot | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $20 (Starter, limited) | $26.50 (Essentials, limited) | HubSpot by $6.50/mo |
| 5,000 | n/a | $75 (Essentials, limited) | Mailchimp (only option in our verified data) |
| 10,000 | n/a | $110 (Essentials, limited) | Mailchimp (only option in our verified data) |
| 25,000 | n/a | $270 (Essentials, limited) | Mailchimp (only option in our verified data) |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | HubSpot | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? HubSpot → Mailchimp cost · Mailchimp → HubSpot cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| HubSpot | Mailchimp | |
|---|---|---|
| Free plan | free up to 500 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | not available | Standard (from $20/mo) |
| Cheapest plan with own domain | not verified | not verified |
| Cheapest plan without platform branding | Starter (from $20/mo) | Essentials (from $13/mo) |
| Plans | Free, Starter | Free, Essentials, Standard, Premium |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
HubSpot is best for
Teams that already use HubSpot's CRM, or plan to, and want email tied to contacts, forms and deals, with a small marketing list.
- Marketing Hub Starter is $20/month per seat (list price) with 1,000 marketing contacts; prices for more contacts are quoted in HubSpot's calculator, not on the pricing page. source
- Starter can send 5x your marketing-contact tier per month; the free tools allow 2,000 marketing email sends a month with HubSpot branding. source
- Starter automation is simple (up to 10 automated actions). You are billed only for contacts set as marketing contacts. source
Mailchimp is best for
Small businesses that want an all-round email marketing tool with automation flows (Standard and up) and are fine with contact-based pricing and overage billing.
- Priced by stored contacts (the peak in each billing period); each tier includes a monthly send limit of 10× (Essentials), 12× (Standard) or 15× (Premium) your contacts. source
- Going over the contact or send limit on a paid plan adds overage charges rather than pausing sending. source
- Free plan: 250 contacts and 500 emails/month (250/day), no automation flows, Mailchimp branding stays. source
- Annual billing is only available through sales (Standard and Premium, 10,000+ contacts). On 2026-10-20 the page offered 15% off the first 12 months at 10,000+ contacts. source
FAQ
Is HubSpot cheaper than Mailchimp?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — HubSpot is cheaper at 1,000 subscribers; only Mailchimp has a verified option at 5,000, 10,000 and 25,000 subscribers. With automations — HubSpot is cheaper at 1,000 subscribers; only Mailchimp has a verified option at 5,000, 10,000 and 25,000 subscribers. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, HubSpot or Mailchimp?
HubSpot: free up to 500 subscribers. Mailchimp: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do HubSpot and Mailchimp take a cut of paid subscriptions?
HubSpot: not verified (not listed on the official pricing pages). Mailchimp: not verified (not listed on the official pricing pages).
What do HubSpot and Mailchimp cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs n/a on HubSpot and $110/mo on Mailchimp Essentials. With automations: n/a on HubSpot vs $110/mo (Mailchimp Essentials).
Sources
- HubSpot pricing (checked 2026-10-20)
- HubSpot: legal.hubspot.com/hubspot-product-and-services-catalog
- HubSpot: knowledge.hubspot.com/account/understand-marketing-contacts-billing
- Mailchimp pricing (checked 2026-10-20)
- Mailchimp: mailchimp.com/pricing/marketing/compare-plans/
- Mailchimp: mailchimp.com/help/about-additional-charges/
- Stripe pricing (card-fee estimate)
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