Home › Compare › Shopify Email vs MailerLite
Shopify Email vs MailerLite: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Shopify Email is cheaper at 10,000 and 25,000 subscribers; MailerLite is cheaper at 1,000 subscribers; they cost the same at 5,000 subscribers.
- With automations: Shopify Email is cheaper at 10,000 and 25,000 subscribers; MailerLite is cheaper at 1,000 subscribers; they cost the same at 5,000 subscribers.
- Paid newsletter: only MailerLite has a verified option at every size we checked.
Free Get an email if Shopify Email or MailerLite changes a price, limit or fee. Sign up below
Try Shopify Email Try MailerLite
Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Shopify Email | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | $39 (Basic plan + email usage) | $19 (Comfort) | MailerLite by $20/mo |
| 5,000 | $49 (Basic plan + email usage) | $49 (Comfort) | Same |
| 10,000 | $69 (Basic plan + email usage) | $89 (Comfort) | Shopify Email by $20/mo |
| 25,000 | $129 (Basic plan + email usage) | $179 (Comfort) | Shopify Email by $50/mo |
With automations (welcome sequences, drips)
| Subscribers | Shopify Email | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | $39 (Basic plan + email usage) | $19 (Comfort) | MailerLite by $20/mo |
| 5,000 | $49 (Basic plan + email usage) | $49 (Comfort) | Same |
| 10,000 | $69 (Basic plan + email usage) | $89 (Comfort) | Shopify Email by $20/mo |
| 25,000 | $129 (Basic plan + email usage) | $179 (Comfort) | Shopify Email by $50/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Shopify Email | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $48.40 (Comfort) | MailerLite (only option in our verified data) |
| 5,000 | n/a | $196 (Comfort) | MailerLite (only option in our verified data) |
| 10,000 | n/a | $383 (Comfort) | MailerLite (only option in our verified data) |
| 25,000 | n/a | $914 (Comfort) | MailerLite (only option in our verified data) |
Switching? Shopify Email → MailerLite cost · MailerLite → Shopify Email cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Shopify Email | MailerLite | |
|---|---|---|
| Free plan | no free plan | free up to 250 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 0% platform cut + Stripe fees |
| Cheapest plan with automations | Basic plan + email usage (from $39/mo) | Comfort (from $12/mo) |
| Cheapest plan with own domain | Basic plan + email usage (from $39/mo) | Comfort (from $12/mo) |
| Cheapest plan without platform branding | not verified | Comfort (from $12/mo) |
| Plans | Basic plan + email usage | Free, Comfort, Power |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Shopify Email is best for
Shopify merchants who want simple campaigns and automations inside Shopify and send under about 10,000 emails a month, where the email part costs nothing extra.
- Billed per email on top of a paid Shopify plan: 10,000 free emails a month, then $1 per 1,000 (cheaper above 300,000). Abandoned-checkout emails are free. source
- Sending to subscribers needs an active paid Shopify plan, so our totals include Basic ($39/month, $29 paid yearly). If you already run a Shopify store, only the email usage is extra. source
- Marketing automations and templates are built in and use your store data directly; SMS is charged separately. source
MailerLite is best for
Budget-conscious senders who want automations, landing pages and their own domain at a low monthly price.
Try Shopify Email Try MailerLite
FAQ
Is Shopify Email cheaper than MailerLite?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Shopify Email is cheaper at 10,000 and 25,000 subscribers; MailerLite is cheaper at 1,000 subscribers; they cost the same at 5,000 subscribers. With automations — Shopify Email is cheaper at 10,000 and 25,000 subscribers; MailerLite is cheaper at 1,000 subscribers; they cost the same at 5,000 subscribers. Paid newsletter — only MailerLite has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Shopify Email or MailerLite?
Shopify Email: no free plan. MailerLite: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do Shopify Email and MailerLite take a cut of paid subscriptions?
Shopify Email: not verified (not listed on the official pricing pages). MailerLite: 0% platform cut + Stripe fees.
What do Shopify Email and MailerLite cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $69/mo on Shopify Email Basic plan + email usage and $89/mo on MailerLite Comfort. With automations: $69/mo (Shopify Email Basic plan + email usage) vs $89/mo (MailerLite Comfort).
Sources
- Shopify Email pricing (checked 2026-10-20)
- Shopify Email: help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/pricing
- Shopify Email: help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/requirements
- MailerLite pricing (checked 2026-10-20)
- MailerLite: paid subscriptions
- MailerLite: mailerlite.com/substack-alternative
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
More comparisons: beehiiv vs Kit · beehiiv vs Substack · Kit vs MailerLite · beehiiv vs MailerLite · Substack vs Ghost · Mailchimp vs MailerLite · Brevo vs MailerLite · Brevo vs Mailchimp · AWeber vs MailerLite · AWeber vs Mailchimp · AWeber vs Kit · Constant Contact vs Mailchimp · Constant Contact vs MailerLite · AWeber vs Constant Contact · ActiveCampaign vs Mailchimp · GetResponse vs Mailchimp · ActiveCampaign vs GetResponse · GetResponse vs MailerLite · beehiiv vs Ghost · Kit vs Substack · Kit vs Mailchimp · beehiiv vs Mailchimp · Kit vs Ghost · Substack vs MailerLite · Ghost vs MailerLite · beehiiv vs AWeber · Substack vs Mailchimp · AWeber vs Substack · AWeber vs Ghost · Ghost vs Mailchimp · AWeber vs GetResponse · AWeber vs ActiveCampaign · AWeber vs Brevo · beehiiv vs Brevo · beehiiv vs Buttondown · beehiiv vs Constant Contact · beehiiv vs ActiveCampaign · Kit vs Flodesk · MailerLite vs Flodesk · beehiiv vs Flodesk · Sender vs MailerLite · Sender vs Mailchimp · Sender vs Brevo · Sender vs Kit · Sender vs EmailOctopus · Moosend vs Mailchimp · Moosend vs MailerLite · Moosend vs Constant Contact · Moosend vs Brevo · Flodesk vs Moosend · Flodesk vs Mailchimp · Flodesk vs Substack · Flodesk vs Constant Contact · Flodesk vs Brevo · MailerLite vs EmailOctopus · EmailOctopus vs Mailchimp · EmailOctopus vs Brevo · EmailOctopus vs Kit · EmailOctopus vs beehiiv · Buttondown vs Substack · Buttondown vs Mailchimp · GetResponse vs Brevo · ActiveCampaign vs Brevo · ActiveCampaign vs Constant Contact · ActiveCampaign vs Kit · ActiveCampaign vs MailerLite · Kit vs Brevo · Constant Contact vs Brevo · Constant Contact vs Kit · GetResponse vs Kit · Klaviyo vs Mailchimp · Klaviyo vs Omnisend · Klaviyo vs Brevo · Klaviyo vs Constant Contact · Klaviyo vs MailerLite · Klaviyo vs Kit · Klaviyo vs ActiveCampaign · Klaviyo vs beehiiv · Klaviyo vs Flodesk · Klaviyo vs GetResponse · AWeber vs Klaviyo · Omnisend vs Mailchimp · Omnisend vs Brevo · Omnisend vs MailerLite · Omnisend vs Kit · Omnisend vs Flodesk · Omnisend vs ActiveCampaign · Omnisend vs beehiiv · Constant Contact vs Omnisend · Klaviyo vs Shopify Email · Shopify Email vs Mailchimp · Omnisend vs Shopify Email · Shopify Email vs Flodesk · all comparisons · Cheapest for 500, 1k, 2.5k, 5k, 10k, 25k subscribers · Best for: paid newsletters, beginners, small business, creators, nonprofits · Alternatives to Substack, Mailchimp, beehiiv, Kit
Guides: Is beehiiv worth it in 2026 · beehiiv Free plan (2026) · AWeber Free plan (2026) · Substack fees (2026) · Mailchimp to MailerLite migration · How much does Mailchimp cost
Get alerted when Shopify Email or MailerLite changes its prices
One short email when Shopify Email, MailerLite or another tracked platform changes a price, subscriber limit or fee (at most one a week), with before/after numbers. Plus one monthly cost report. Free. What you get →
Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)