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AWeber vs Klaviyo: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: AWeber is cheaper at every size we checked.
- With automations: AWeber is cheaper at every size we checked.
- Paid newsletter: only AWeber has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | AWeber | Klaviyo | Cheaper |
|---|---|---|---|
| 1,000 | $25 (Lite) | $30 (Email) | AWeber by $5/mo |
| 5,000 | $60 (Lite) | $100 (Email) | AWeber by $40/mo |
| 10,000 | $100 (Lite) | $150 (Email) | AWeber by $50/mo |
| 25,000 | $210 (Lite) | $400 (Email) | AWeber by $190/mo |
With automations (welcome sequences, drips)
| Subscribers | AWeber | Klaviyo | Cheaper |
|---|---|---|---|
| 1,000 | $25 (Lite, limited) | $30 (Email) | AWeber by $5/mo |
| 5,000 | $60 (Lite, limited) | $100 (Email) | AWeber by $40/mo |
| 10,000 | $100 (Lite, limited) | $150 (Email) | AWeber by $50/mo |
| 25,000 | $210 (Lite, limited) | $400 (Email) | AWeber by $190/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | AWeber | Klaviyo | Cheaper |
|---|---|---|---|
| 1,000 | $58.40 (Lite) | n/a | AWeber (only option in our verified data) |
| 5,000 | $227 (Lite) | n/a | AWeber (only option in our verified data) |
| 10,000 | $434 (Lite) | n/a | AWeber (only option in our verified data) |
| 25,000 | $1,045 (Lite) | n/a | AWeber (only option in our verified data) |
Switching? AWeber → Klaviyo cost · Klaviyo → AWeber cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| AWeber | Klaviyo | |
|---|---|---|
| Free plan | free up to 500 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | 0.6–1% platform cut depending on plan + Stripe fees | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Plus (from $30/mo) | Free (free) |
| Cheapest plan with own domain | Lite (from $15/mo) | Email (from $20/mo) |
| Cheapest plan without platform branding | Plus (from $30/mo) | Email (from $20/mo) |
| Plans | Free, Lite, Plus | Free, Email |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
AWeber is best for
Small businesses and creators who want a long-established email tool with a simple subscriber-based price, landing pages and built-in selling, and who email a few times a week at most.
- Priced by active subscribers (unsubscribes and unconfirmed contacts don't count). Each tier includes monthly sends of 10× the tier on Lite and 12× on Plus; going over the subscriber count or the sends moves you up a tier automatically. source
- Free plan: up to 500 subscribers and 3,000 sends a month, 1 automation, 1 landing page, AWeber branding stays. source
- Lite caps you at 3 email automations, 3 landing pages and 1 list, and keeps AWeber branding; Plus removes branding and limits. source
- Paid subscriptions are sold via Stripe on AWeber landing pages: AWeber takes 1.0% per transaction on Free and Lite and 0.6% on Plus, plus Stripe fees. source
Klaviyo is best for
Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
Try AWeber (paid link) Try Klaviyo
FAQ
Is AWeber cheaper than Klaviyo?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — AWeber is cheaper at every size we checked. With automations — AWeber is cheaper at every size we checked. Paid newsletter — only AWeber has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, AWeber or Klaviyo?
AWeber: free up to 500 subscribers. Klaviyo: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do AWeber and Klaviyo take a cut of paid subscriptions?
AWeber: 0.6–1% platform cut depending on plan + Stripe fees. Klaviyo: not verified (not listed on the official pricing pages).
What do AWeber and Klaviyo cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $100/mo on AWeber Lite and $150/mo on Klaviyo Email. With automations: $100/mo (AWeber Lite) vs $150/mo (Klaviyo Email).
Sources
- AWeber pricing (checked 2026-10-20)
- AWeber: paid subscriptions
- AWeber: docs.aweber.com/getting-started-with-aweber/aweber-information/pricing-frequently-asked-questions
- AWeber: docs.aweber.com/getting-started-with-aweber/aweber-information/how-much-does-aweber-cost
- Klaviyo pricing (checked 2026-10-20)
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000976672
- Klaviyo: help.klaviyo.com/hc/en-us/articles/360050759151
- Klaviyo: help.klaviyo.com/hc/en-us/articles/18745921973915
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
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Guides: AWeber Free plan (2026)
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