Home › Compare › Klaviyo vs Shopify Email
Klaviyo vs Shopify Email: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Klaviyo is cheaper at 1,000 subscribers; Shopify Email is cheaper at 5,000, 10,000 and 25,000 subscribers.
- With automations: Klaviyo is cheaper at 1,000 subscribers; Shopify Email is cheaper at 5,000, 10,000 and 25,000 subscribers.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Klaviyo | Shopify Email | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $39 (Basic plan + email usage) | Klaviyo by $9/mo |
| 5,000 | $100 (Email) | $49 (Basic plan + email usage) | Shopify Email by $51/mo |
| 10,000 | $150 (Email) | $69 (Basic plan + email usage) | Shopify Email by $81/mo |
| 25,000 | $400 (Email) | $129 (Basic plan + email usage) | Shopify Email by $271/mo |
With automations (welcome sequences, drips)
| Subscribers | Klaviyo | Shopify Email | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $39 (Basic plan + email usage) | Klaviyo by $9/mo |
| 5,000 | $100 (Email) | $49 (Basic plan + email usage) | Shopify Email by $51/mo |
| 10,000 | $150 (Email) | $69 (Basic plan + email usage) | Shopify Email by $81/mo |
| 25,000 | $400 (Email) | $129 (Basic plan + email usage) | Shopify Email by $271/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Klaviyo | Shopify Email | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? Klaviyo → Shopify Email cost · Shopify Email → Klaviyo cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Klaviyo | Shopify Email | |
|---|---|---|
| Free plan | free up to 250 subscribers | no free plan |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Free (free) | Basic plan + email usage (from $39/mo) |
| Cheapest plan with own domain | Email (from $20/mo) | Basic plan + email usage (from $39/mo) |
| Cheapest plan without platform branding | Email (from $20/mo) | not verified |
| Plans | Free, Email | Basic plan + email usage |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Klaviyo is best for
Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
Shopify Email is best for
Shopify merchants who want simple campaigns and automations inside Shopify and send under about 10,000 emails a month, where the email part costs nothing extra.
- Billed per email on top of a paid Shopify plan: 10,000 free emails a month, then $1 per 1,000 (cheaper above 300,000). Abandoned-checkout emails are free. source
- Sending to subscribers needs an active paid Shopify plan, so our totals include Basic ($39/month, $29 paid yearly). If you already run a Shopify store, only the email usage is extra. source
- Marketing automations and templates are built in and use your store data directly; SMS is charged separately. source
FAQ
Is Klaviyo cheaper than Shopify Email?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Klaviyo is cheaper at 1,000 subscribers; Shopify Email is cheaper at 5,000, 10,000 and 25,000 subscribers. With automations — Klaviyo is cheaper at 1,000 subscribers; Shopify Email is cheaper at 5,000, 10,000 and 25,000 subscribers. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, Klaviyo or Shopify Email?
Klaviyo: free up to 250 subscribers. Shopify Email: no free plan. Free plans have feature limits — see the comparison table.
Do Klaviyo and Shopify Email take a cut of paid subscriptions?
Klaviyo: not verified (not listed on the official pricing pages). Shopify Email: not verified (not listed on the official pricing pages).
What do Klaviyo and Shopify Email cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $150/mo on Klaviyo Email and $69/mo on Shopify Email Basic plan + email usage. With automations: $150/mo (Klaviyo Email) vs $69/mo (Shopify Email Basic plan + email usage).
Sources
- Klaviyo pricing (checked 2026-10-20)
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000976672
- Klaviyo: help.klaviyo.com/hc/en-us/articles/360050759151
- Klaviyo: help.klaviyo.com/hc/en-us/articles/18745921973915
- Shopify Email pricing (checked 2026-10-20)
- Shopify Email: help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/pricing
- Shopify Email: help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/requirements
- Stripe pricing (card-fee estimate)
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