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HubSpot vs Brevo: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Brevo is cheaper at 1,000 subscribers; only Brevo has a verified option at 5,000, 10,000 and 25,000 subscribers.
- With automations: Brevo is cheaper at 1,000 subscribers; only Brevo has a verified option at 5,000, 10,000 and 25,000 subscribers.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | HubSpot | Brevo | Cheaper |
|---|---|---|---|
| 1,000 | $20 (Starter) | $17 (Starter) | Brevo by $3/mo |
| 5,000 | n/a | $32 (Starter) | Brevo (only option in our verified data) |
| 10,000 | n/a | $46 (Starter) | Brevo (only option in our verified data) |
| 25,000 | n/a | $82 (Starter) | Brevo (only option in our verified data) |
With automations (welcome sequences, drips)
| Subscribers | HubSpot | Brevo | Cheaper |
|---|---|---|---|
| 1,000 | $20 (Starter, limited) | $17 (Starter, limited) | Brevo by $3/mo |
| 5,000 | n/a | $32 (Starter, limited) | Brevo (only option in our verified data) |
| 10,000 | n/a | $46 (Starter, limited) | Brevo (only option in our verified data) |
| 25,000 | n/a | $82 (Starter, limited) | Brevo (only option in our verified data) |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | HubSpot | Brevo | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? HubSpot → Brevo cost · Brevo → HubSpot cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| HubSpot | Brevo | |
|---|---|---|
| Free plan | free up to 500 subscribers | free up to 300 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | not available | Standard (from $18/mo) |
| Cheapest plan with own domain | not verified | not verified |
| Cheapest plan without platform branding | Starter (from $20/mo) | Starter + No Brevo logo add-on (from $21/mo) |
| Plans | Free, Starter | Free, Starter, Starter + No Brevo logo add-on, Standard, Professional |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
HubSpot is best for
Teams that already use HubSpot's CRM, or plan to, and want email tied to contacts, forms and deals, with a small marketing list.
- Marketing Hub Starter is $20/month per seat (list price) with 1,000 marketing contacts; prices for more contacts are quoted in HubSpot's calculator, not on the pricing page. source
- Starter can send 5x your marketing-contact tier per month; the free tools allow 2,000 marketing email sends a month with HubSpot branding. source
- Starter automation is simple (up to 10 automated actions). You are billed only for contacts set as marketing contacts. source
Brevo is best for
Senders with a large list who email infrequently (the price follows emails sent), and businesses that also want SMS and transactional email in the same account.
- Priced by monthly email volume, not by subscribers: Starter starts at $9/mo for 5,000 emails, and each volume tier also caps how many contacts you can store (500 contacts at 5,000 emails; 500,000 from 20,000 emails). source
- Free plan sends up to 300 emails per day and keeps Brevo branding. source
- Automations are limited to 2,000 contacts on Free and Starter, and unlimited from Standard. source
- Removing the Brevo logo is a $12/mo add-on on Starter ($129.60/yr on yearly billing) and included from Standard. source
FAQ
Is HubSpot cheaper than Brevo?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Brevo is cheaper at 1,000 subscribers; only Brevo has a verified option at 5,000, 10,000 and 25,000 subscribers. With automations — Brevo is cheaper at 1,000 subscribers; only Brevo has a verified option at 5,000, 10,000 and 25,000 subscribers. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, HubSpot or Brevo?
HubSpot: free up to 500 subscribers. Brevo: free up to 300 subscribers. Free plans have feature limits — see the comparison table.
Do HubSpot and Brevo take a cut of paid subscriptions?
HubSpot: not verified (not listed on the official pricing pages). Brevo: not verified (not listed on the official pricing pages).
What do HubSpot and Brevo cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs n/a on HubSpot and $46/mo on Brevo Starter. With automations: n/a on HubSpot vs $46/mo (Brevo Starter).
Sources
- HubSpot pricing (checked 2026-10-20)
- HubSpot: legal.hubspot.com/hubspot-product-and-services-catalog
- HubSpot: knowledge.hubspot.com/account/understand-marketing-contacts-billing
- Brevo pricing (checked 2026-10-20)
- Brevo: brevo.com/pricing.md
- Brevo: brevo.com/pricing/see-all-features/
- Stripe pricing (card-fee estimate)
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Guides: How much does Mailchimp cost · Mailchimp Free plan limits (2026) · Brevo Free plan limits (2026) · Is Constant Contact free · Mailchimp price increase 2026
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