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Omnisend vs beehiiv: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Omnisend is cheaper at 5,000 and 10,000 subscribers; beehiiv is cheaper at 1,000 and 25,000 subscribers.
- With automations: Omnisend is cheaper at 1,000, 5,000 and 10,000 subscribers; beehiiv is cheaper at 25,000 subscribers.
- Paid newsletter: only beehiiv has a verified option at every size we checked.
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Try Omnisend Try beehiiv (paid link)
Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Omnisend | beehiiv | Cheaper |
|---|---|---|---|
| 1,000 | $20 (Standard) | $0 (Free) | beehiiv by $20/mo |
| 5,000 | $81 (Standard) | $109 (Lite) | Omnisend by $28/mo |
| 10,000 | $132 (Standard) | $139 (Lite) | Omnisend by $7/mo |
| 25,000 | $282 (Standard) | $199 (Lite) | beehiiv by $83/mo |
With automations (welcome sequences, drips)
| Subscribers | Omnisend | beehiiv | Cheaper |
|---|---|---|---|
| 1,000 | $20 (Standard) | $59 (Lite) | Omnisend by $39/mo |
| 5,000 | $81 (Standard) | $109 (Lite) | Omnisend by $28/mo |
| 10,000 | $132 (Standard) | $139 (Lite) | Omnisend by $7/mo |
| 25,000 | $282 (Standard) | $199 (Lite) | beehiiv by $83/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Omnisend | beehiiv | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $88.40 (Lite) | beehiiv (only option in our verified data) |
| 5,000 | n/a | $256 (Lite) | beehiiv (only option in our verified data) |
| 10,000 | n/a | $433 (Lite) | beehiiv (only option in our verified data) |
| 25,000 | n/a | $934 (Lite) | beehiiv (only option in our verified data) |
Switching? Omnisend → beehiiv cost · beehiiv → Omnisend cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Omnisend | beehiiv | |
|---|---|---|
| Free plan | free up to 250 subscribers | free up to 2,500 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 0% platform cut + Stripe fees |
| Cheapest plan with automations | Free (free) | Lite (from $59/mo) |
| Cheapest plan with own domain | Free (free) | Lite (from $59/mo) |
| Cheapest plan without platform branding | Standard (from $16/mo) | Pro (from $109/mo) |
| Plans | Free, Standard, Pro | Free, Lite, Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Omnisend is best for
Ecommerce stores that want Klaviyo-style automation for less, especially at mid-size lists, and don't need paid newsletter subscriptions.
- Priced by billable contacts: subscribers plus non-subscribed customers who can still get automated messages; only unsubscribes are excluded, and the tier adjusts every billing cycle. source
- Free: 250 contacts and 500 emails a month with all features, Omnisend badge stays. Standard sends 12x your contacts; Pro has unlimited email and starts at $59 (2,500 contacts). source
- Monthly billing only; first-time upgraders can prepay 3 months at 30% off. SMS is a separate add-on on Pro. source
beehiiv is best for
Newsletter-first publishers who want built-in growth and monetization tools (ad network, referrals, website) in one place.
- Bundles growth tools beyond email: website builder, ad network and referral program (ad network not on Free). source
- Takes 0% of paid-subscription revenue on paid plans; Stripe fees apply. source
- Raised prices on October 1, 2026 (Scale→Lite, Max→Pro); existing customers move at their first renewal on or after November 1, 2026. source
Try Omnisend Try beehiiv (paid link)
FAQ
Is Omnisend cheaper than beehiiv?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Omnisend is cheaper at 5,000 and 10,000 subscribers; beehiiv is cheaper at 1,000 and 25,000 subscribers. With automations — Omnisend is cheaper at 1,000, 5,000 and 10,000 subscribers; beehiiv is cheaper at 25,000 subscribers. Paid newsletter — only beehiiv has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Omnisend or beehiiv?
Omnisend: free up to 250 subscribers. beehiiv: free up to 2,500 subscribers. Free plans have feature limits — see the comparison table.
Do Omnisend and beehiiv take a cut of paid subscriptions?
Omnisend: not verified (not listed on the official pricing pages). beehiiv: 0% platform cut + Stripe fees.
What do Omnisend and beehiiv cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $132/mo on Omnisend Standard and $139/mo on beehiiv Lite. With automations: $132/mo (Omnisend Standard) vs $139/mo (beehiiv Lite).
Sources
- Omnisend pricing (checked 2026-10-20)
- Omnisend: support.omnisend.com/en/articles/3533018-omnisend-pricing-plans-2026
- beehiiv pricing (checked 2026-10-20)
- beehiiv: beehiiv.com/blog/beehiiv-pricing-2026
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
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Guides: Is beehiiv worth it in 2026 · Substack to beehiiv migration · beehiiv Free plan (2026) · AWeber Free plan (2026) · Substack fees (2026) · Mailchimp to beehiiv migration
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)