Home › Compare › Klaviyo vs Kit
Klaviyo vs Kit: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Kit is cheaper at every size we checked.
- With automations: Klaviyo is cheaper at 1,000 subscribers; Kit is cheaper at 5,000, 10,000 and 25,000 subscribers.
- Paid newsletter: only Kit has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Klaviyo | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $0 (Free) | Kit by $30/mo |
| 5,000 | $100 (Email) | $0 (Free) | Kit by $100/mo |
| 10,000 | $150 (Email) | $0 (Free) | Kit by $150/mo |
| 25,000 | $400 (Email) | $199 (Creator) | Kit by $201/mo |
With automations (welcome sequences, drips)
| Subscribers | Klaviyo | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $39 (Creator) | Klaviyo by $9/mo |
| 5,000 | $100 (Email) | $89 (Creator) | Kit by $11/mo |
| 10,000 | $150 (Email) | $139 (Creator) | Kit by $11/mo |
| 25,000 | $400 (Email) | $199 (Creator) | Kit by $201/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Klaviyo | Kit | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $29 (Free) | Kit (only option in our verified data) |
| 5,000 | n/a | $145 (Free) | Kit (only option in our verified data) |
| 10,000 | n/a | $290 (Free) | Kit (only option in our verified data) |
| 25,000 | n/a | $924 (Creator) | Kit (only option in our verified data) |
Switching? Klaviyo → Kit cost · Kit → Klaviyo cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Klaviyo | Kit | |
|---|---|---|
| Free plan | free up to 250 subscribers | free up to 10,000 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 3.5% + $0.30 per transaction (processing included) |
| Cheapest plan with automations | Free (free) | Creator (from $39/mo) |
| Cheapest plan with own domain | Email (from $20/mo) | Free (free) |
| Cheapest plan without platform branding | Email (from $20/mo) | Creator (from $39/mo) |
| Plans | Free, Email | Free, Creator, Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Klaviyo is best for
Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
Kit is best for
Creators who sell digital products and rely on automations and sequences — or who want a free plan for a list up to 10,000.
- Free plan covers up to 10,000 subscribers, but without visual automations or sequences, and Kit branding stays on. source
- Creator plan includes unlimited visual automations and sequences; Pro adds deliverability reporting and a referral system. source
- Charges 3.5% + 30¢ per paid-subscription transaction, inclusive of card processing. source
FAQ
Is Klaviyo cheaper than Kit?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Kit is cheaper at every size we checked. With automations — Klaviyo is cheaper at 1,000 subscribers; Kit is cheaper at 5,000, 10,000 and 25,000 subscribers. Paid newsletter — only Kit has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Klaviyo or Kit?
Klaviyo: free up to 250 subscribers. Kit: free up to 10,000 subscribers. Free plans have feature limits — see the comparison table.
Do Klaviyo and Kit take a cut of paid subscriptions?
Klaviyo: not verified (not listed on the official pricing pages). Kit: 3.5% + $0.30 per transaction (processing included).
What do Klaviyo and Kit cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $150/mo on Klaviyo Email and $0/mo on Kit Free. With automations: $150/mo (Klaviyo Email) vs $139/mo (Kit Creator).
Sources
- Klaviyo pricing (checked 2026-10-20)
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000976672
- Klaviyo: help.klaviyo.com/hc/en-us/articles/360050759151
- Klaviyo: help.klaviyo.com/hc/en-us/articles/18745921973915
- Kit pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
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