Home › Compare › Klaviyo vs ActiveCampaign
Klaviyo vs ActiveCampaign: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Klaviyo is cheaper at 10,000 and 25,000 subscribers; ActiveCampaign is cheaper at 1,000 and 5,000 subscribers.
- With automations: Klaviyo is cheaper at 10,000 and 25,000 subscribers; ActiveCampaign is cheaper at 1,000 and 5,000 subscribers.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Klaviyo | ActiveCampaign | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $19 (Starter) | ActiveCampaign by $11/mo |
| 5,000 | $100 (Email) | $99 (Starter) | ActiveCampaign by $1/mo |
| 10,000 | $150 (Email) | $189 (Starter) | Klaviyo by $39/mo |
| 25,000 | $400 (Email) | $489 (Starter) | Klaviyo by $89/mo |
With automations (welcome sequences, drips)
| Subscribers | Klaviyo | ActiveCampaign | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $19 (Starter) | ActiveCampaign by $11/mo |
| 5,000 | $100 (Email) | $99 (Starter) | ActiveCampaign by $1/mo |
| 10,000 | $150 (Email) | $189 (Starter) | Klaviyo by $39/mo |
| 25,000 | $400 (Email) | $489 (Starter) | Klaviyo by $89/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Klaviyo | ActiveCampaign | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? Klaviyo → ActiveCampaign cost · ActiveCampaign → Klaviyo cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Klaviyo | ActiveCampaign | |
|---|---|---|
| Free plan | free up to 250 subscribers | no free plan |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Free (free) | Starter (from $19/mo) |
| Cheapest plan with own domain | Email (from $20/mo) | Plus (from $59/mo) |
| Cheapest plan without platform branding | Email (from $20/mo) | Plus (from $59/mo) |
| Plans | Free, Email | Starter, Plus, Pro, Enterprise |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Klaviyo is best for
Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
ActiveCampaign is best for
Businesses that live on automation (multi-step journeys, scoring, CRM-style follow-up) and are happy to pay more per contact than newsletter-first tools.
- Priced by contact count in bands (1,000, 2,500, 5,000, 7,500, 10,000, 15,000 ... 50,000); above 50,000 you request a quote. No free plan, only a 14-day trial. source
- The pricing page shows yearly billing; monthly billing costs more (e.g. Starter at 1,000 contacts: $19/mo monthly vs $180/yr), as shown on the official checkout page. source
- Monthly sends = 10× contacts on Starter and Plus, 12× on Pro, 15× on Enterprise; extra sends cost $0.005 each. source
- Multi-step automation on every plan. Landing pages on your own domain and turning off ActiveCampaign branding start at Plus. source
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FAQ
Is Klaviyo cheaper than ActiveCampaign?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Klaviyo is cheaper at 10,000 and 25,000 subscribers; ActiveCampaign is cheaper at 1,000 and 5,000 subscribers. With automations — Klaviyo is cheaper at 10,000 and 25,000 subscribers; ActiveCampaign is cheaper at 1,000 and 5,000 subscribers. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, Klaviyo or ActiveCampaign?
Klaviyo: free up to 250 subscribers. ActiveCampaign: no free plan. Free plans have feature limits — see the comparison table.
Do Klaviyo and ActiveCampaign take a cut of paid subscriptions?
Klaviyo: not verified (not listed on the official pricing pages). ActiveCampaign: not verified (not listed on the official pricing pages).
What do Klaviyo and ActiveCampaign cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $150/mo on Klaviyo Email and $189/mo on ActiveCampaign Starter. With automations: $150/mo (Klaviyo Email) vs $189/mo (ActiveCampaign Starter).
Sources
- Klaviyo pricing (checked 2026-10-20)
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000976672
- Klaviyo: help.klaviyo.com/hc/en-us/articles/360050759151
- Klaviyo: help.klaviyo.com/hc/en-us/articles/18745921973915
- ActiveCampaign pricing (checked 2026-10-20)
- ActiveCampaign: activecampaign.com/signup/?code=ac&tier=starter&contacts=1000¤cy=USD
- ActiveCampaign: help.activecampaign.com/hc/en-us/articles/10918125380764-About-email-send-limits-and-overage-fees
- ActiveCampaign: help.activecampaign.com/hc/en-us/articles/206775170-How-to-turn-off-ActiveCampaign-branding-in-your-account
- Stripe pricing (card-fee estimate)
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