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MailerLite vs EmailOctopus: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: EmailOctopus is cheaper at every size we checked.
- With automations: EmailOctopus is cheaper at every size we checked.
- Paid newsletter: only MailerLite has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | MailerLite | EmailOctopus | Cheaper |
|---|---|---|---|
| 1,000 | $19 (Comfort) | $0 (Free) | EmailOctopus by $19/mo |
| 5,000 | $49 (Comfort) | $31.50 (Pro) | EmailOctopus by $17.50/mo |
| 10,000 | $89 (Comfort) | $44.50 (Pro) | EmailOctopus by $44.50/mo |
| 25,000 | $179 (Comfort) | $94.50 (Pro) | EmailOctopus by $84.50/mo |
With automations (welcome sequences, drips)
| Subscribers | MailerLite | EmailOctopus | Cheaper |
|---|---|---|---|
| 1,000 | $19 (Comfort) | $0 (Free, limited) | EmailOctopus by $19/mo |
| 5,000 | $49 (Comfort) | $31.50 (Pro) | EmailOctopus by $17.50/mo |
| 10,000 | $89 (Comfort) | $44.50 (Pro) | EmailOctopus by $44.50/mo |
| 25,000 | $179 (Comfort) | $94.50 (Pro) | EmailOctopus by $84.50/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | MailerLite | EmailOctopus | Cheaper |
|---|---|---|---|
| 1,000 | $48.40 (Comfort) | n/a | MailerLite (only option in our verified data) |
| 5,000 | $196 (Comfort) | n/a | MailerLite (only option in our verified data) |
| 10,000 | $383 (Comfort) | n/a | MailerLite (only option in our verified data) |
| 25,000 | $914 (Comfort) | n/a | MailerLite (only option in our verified data) |
Switching? MailerLite → EmailOctopus cost · EmailOctopus → MailerLite cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| MailerLite | EmailOctopus | |
|---|---|---|
| Free plan | free up to 250 subscribers | free up to 2,500 subscribers |
| Fee on paid subscriptions | 0% platform cut + Stripe fees | no native paid subscriptions |
| Cheapest plan with automations | Comfort (from $12/mo) | Pro (from $10/mo) |
| Cheapest plan with own domain | Comfort (from $12/mo) | not verified |
| Cheapest plan without platform branding | Comfort (from $12/mo) | Pro (from $10/mo) |
| Plans | Free, Comfort, Power | Free, Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
MailerLite is best for
Budget-conscious senders who want automations, landing pages and their own domain at a low monthly price.
EmailOctopus is best for
Budget newsletters that want a free plan up to 2,500 subscribers and cheap paid tiers, and don't need paid subscriptions built in.
Try MailerLite Try EmailOctopus (paid link)
FAQ
Is MailerLite cheaper than EmailOctopus?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — EmailOctopus is cheaper at every size we checked. With automations — EmailOctopus is cheaper at every size we checked. Paid newsletter — only MailerLite has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, MailerLite or EmailOctopus?
MailerLite: free up to 250 subscribers. EmailOctopus: free up to 2,500 subscribers. Free plans have feature limits — see the comparison table.
Do MailerLite and EmailOctopus take a cut of paid subscriptions?
MailerLite: 0% platform cut + Stripe fees. EmailOctopus: no native paid subscriptions.
What do MailerLite and EmailOctopus cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $89/mo on MailerLite Comfort and $44.50/mo on EmailOctopus Pro. With automations: $89/mo (MailerLite Comfort) vs $44.50/mo (EmailOctopus Pro).
Sources
- MailerLite pricing (checked 2026-10-20)
- MailerLite: paid subscriptions
- MailerLite: mailerlite.com/substack-alternative
- EmailOctopus pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
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Guides: Is beehiiv worth it in 2026 · beehiiv Free plan (2026) · AWeber Free plan (2026) · Substack fees (2026) · Mailchimp to MailerLite migration · How much does Mailchimp cost
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