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Klaviyo vs GetResponse: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: GetResponse is cheaper at every size we checked.
- With automations: GetResponse is cheaper at every size we checked.
- Paid newsletter: only GetResponse has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Klaviyo | GetResponse | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $19 (Starter) | GetResponse by $11/mo |
| 5,000 | $100 (Email) | $54 (Starter) | GetResponse by $46/mo |
| 10,000 | $150 (Email) | $79 (Starter) | GetResponse by $71/mo |
| 25,000 | $400 (Email) | $174 (Starter) | GetResponse by $226/mo |
With automations (welcome sequences, drips)
| Subscribers | Klaviyo | GetResponse | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $19 (Starter, limited) | GetResponse by $11/mo |
| 5,000 | $100 (Email) | $54 (Starter, limited) | GetResponse by $46/mo |
| 10,000 | $150 (Email) | $79 (Starter, limited) | GetResponse by $71/mo |
| 25,000 | $400 (Email) | $174 (Starter, limited) | GetResponse by $226/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Klaviyo | GetResponse | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $95.60 (Creator) | GetResponse (only option in our verified data) |
| 5,000 | n/a | $242 (Creator) | GetResponse (only option in our verified data) |
| 10,000 | n/a | $400 (Creator) | GetResponse (only option in our verified data) |
| 25,000 | n/a | $914 (Creator) | GetResponse (only option in our verified data) |
Switching? Klaviyo → GetResponse cost · GetResponse → Klaviyo cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Klaviyo | GetResponse | |
|---|---|---|
| Free plan | free up to 250 subscribers | free up to 500 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 0% platform cut + Stripe fees |
| Cheapest plan with automations | Free (free) | Marketer (from $59/mo) |
| Cheapest plan with own domain | Email (from $20/mo) | Starter (from $19/mo) |
| Cheapest plan without platform branding | Email (from $20/mo) | Starter (from $19/mo) |
| Plans | Free, Email | Free, Starter, Marketer, Creator |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Klaviyo is best for
Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
GetResponse is best for
Senders who email often (sends are unlimited), want automation, landing pages and webinars in one tool, or want paid newsletters without a revenue cut.
- Priced by list size (1k, 2.5k, 5k, 10k, 25k, 50k, 100k) with unlimited email sends on every paid plan; 12-month prepay saves 18%. source
- Free plan: up to 500 contacts and 2,500 newsletters a month; automations only during the first 14 days; GetResponse badge on emails. source
- Starter allows only 1 custom automation workflow; Marketer and Creator are unlimited. source
- Paid newsletters only on Creator: 0% GetResponse fee, Stripe fees apply. source
- Going over your list size adds a monthly "List extension fee" (the price difference to the next size) until you drop back below it. source
FAQ
Is Klaviyo cheaper than GetResponse?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — GetResponse is cheaper at every size we checked. With automations — GetResponse is cheaper at every size we checked. Paid newsletter — only GetResponse has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Klaviyo or GetResponse?
Klaviyo: free up to 250 subscribers. GetResponse: free up to 500 subscribers. Free plans have feature limits — see the comparison table.
Do Klaviyo and GetResponse take a cut of paid subscriptions?
Klaviyo: not verified (not listed on the official pricing pages). GetResponse: 0% platform cut + Stripe fees.
What do Klaviyo and GetResponse cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $150/mo on Klaviyo Email and $79/mo on GetResponse Starter. With automations: $150/mo (Klaviyo Email) vs $79/mo (GetResponse Starter).
Sources
- Klaviyo pricing (checked 2026-10-20)
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000976672
- Klaviyo: help.klaviyo.com/hc/en-us/articles/360050759151
- Klaviyo: help.klaviyo.com/hc/en-us/articles/18745921973915
- GetResponse pricing (checked 2026-10-20)
- GetResponse: paid subscriptions
- GetResponse: getresponse.com/help/can-i-try-getresponse-before-i-buy.html
- GetResponse: getresponse.com/help/what-happens-when-i-go-over-my-list-size-limit.html
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
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Guides: AWeber Free plan (2026)
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