Home › Compare › Flodesk vs Moosend
Flodesk vs Moosend: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Flodesk is cheaper at 10,000 subscribers; Moosend is cheaper at 1,000, 5,000 and 25,000 subscribers.
- With automations: Flodesk is cheaper at 10,000 subscribers; Moosend is cheaper at 1,000, 5,000 and 25,000 subscribers.
- Paid newsletter: only Flodesk has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Flodesk | Moosend | Cheaper |
|---|---|---|---|
| 1,000 | $25 (Lite) | $16 (Pro) | Moosend by $9/mo |
| 5,000 | $52 (Lite) | $48 (Pro) | Moosend by $4/mo |
| 10,000 | $72 (Lite) | $88 (Pro) | Flodesk by $16/mo |
| 25,000 | $162 (Lite) | $160 (Pro) | Moosend by $2/mo |
With automations (welcome sequences, drips)
| Subscribers | Flodesk | Moosend | Cheaper |
|---|---|---|---|
| 1,000 | $25 (Lite, limited) | $16 (Pro) | Moosend by $9/mo |
| 5,000 | $52 (Lite, limited) | $48 (Pro) | Moosend by $4/mo |
| 10,000 | $72 (Lite, limited) | $88 (Pro) | Flodesk by $16/mo |
| 25,000 | $162 (Lite, limited) | $160 (Pro) | Moosend by $2/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Flodesk | Moosend | Cheaper |
|---|---|---|---|
| 1,000 | $83.40 (Everything) | n/a | Flodesk (only option in our verified data) |
| 5,000 | $254 (Everything) | n/a | Flodesk (only option in our verified data) |
| 10,000 | $431 (Everything) | n/a | Flodesk (only option in our verified data) |
| 25,000 | $992 (Everything) | n/a | Flodesk (only option in our verified data) |
Switching? Flodesk → Moosend cost · Moosend → Flodesk cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Flodesk | Moosend | |
|---|---|---|
| Free plan | free plan has no email sending | no free plan |
| Fee on paid subscriptions | 0% platform cut + Stripe fees | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Pro (from $28/mo) | Pro (from $9/mo) |
| Cheapest plan with own domain | Lite (from $25/mo) | Pro (from $9/mo) |
| Cheapest plan without platform branding | Pro (from $28/mo) | not verified |
| Plans | Lite, Pro, Everything | Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Flodesk is best for
Creators and small brands who care most about design (templates, fonts, link-in-bio) and want unlimited sends at a fixed tier price.
- Priced by active subscribers since December 2, 2025 (tiers from 1,000 to 255,000), with unlimited email sends on every paid plan. Members who were paying before then keep the old flat Unlimited plan. source
- The Free plan has forms, landing pages and link-in-bio but no email sending, so it isn't a free newsletter plan. source
- Lite stops at 25,000 subscribers and includes 1 workflow (a "limited time bonus"); unlimited workflows and hiding the Flodesk footer start on Pro. source
- Paid subscriptions only on Everything, through your own Stripe Standard account; Flodesk adds no transaction fee on top of Stripe. source
Moosend is best for
Senders who email a lot and want unlimited sends and automation at a low per-contact price, without a free tier.
- One self-serve plan (Pro) priced by unique contacts, with unlimited email sends, automation, landing pages and forms. No free plan: a 30-day trial for up to 1,000 contacts. source
- Annual billing saves 20% and bi-annual 15%; nonprofits get another 25% off annual plans. source
- Landing pages can run on your own subdomain via CNAME. source
FAQ
Is Flodesk cheaper than Moosend?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Flodesk is cheaper at 10,000 subscribers; Moosend is cheaper at 1,000, 5,000 and 25,000 subscribers. With automations — Flodesk is cheaper at 10,000 subscribers; Moosend is cheaper at 1,000, 5,000 and 25,000 subscribers. Paid newsletter — only Flodesk has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Flodesk or Moosend?
Flodesk: free plan has no email sending. Moosend: no free plan. Free plans have feature limits — see the comparison table.
Do Flodesk and Moosend take a cut of paid subscriptions?
Flodesk: 0% platform cut + Stripe fees. Moosend: not verified (not listed on the official pricing pages).
What do Flodesk and Moosend cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $72/mo on Flodesk Lite and $88/mo on Moosend Pro. With automations: $72/mo (Flodesk Lite) vs $88/mo (Moosend Pro).
Sources
- Flodesk pricing (checked 2026-10-20)
- Flodesk: paid subscriptions
- Flodesk: help.flodesk.com/en/articles/8923841
- Moosend pricing (checked 2026-10-20)
- Moosend: docs.moosend.com/user-guide/articles/KnowledgeBase/54532-work-with-landing-page-custom-domains?lang=en_US
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
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