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Mailjet vs Mailchimp: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Mailjet is cheaper at every size we checked.
- With automations: Mailjet is cheaper at 5,000, 10,000 and 25,000 subscribers; Mailchimp is cheaper at 1,000 subscribers.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Mailjet | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $9 (Starter) | $26.50 (Essentials) | Mailjet by $17.50/mo |
| 5,000 | $40 (Essential) | $75 (Essentials) | Mailjet by $35/mo |
| 10,000 | $40 (Essential) | $110 (Essentials) | Mailjet by $70/mo |
| 25,000 | $112 (Premium) | $270 (Essentials) | Mailjet by $158/mo |
With automations (welcome sequences, drips)
| Subscribers | Mailjet | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $29 (Premium) | $26.50 (Essentials, limited) | Mailchimp by $2.50/mo |
| 5,000 | $59 (Premium) | $75 (Essentials, limited) | Mailjet by $16/mo |
| 10,000 | $59 (Premium) | $110 (Essentials, limited) | Mailjet by $51/mo |
| 25,000 | $112 (Premium) | $270 (Essentials, limited) | Mailjet by $158/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Mailjet | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? Mailjet → Mailchimp cost · Mailchimp → Mailjet cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Mailjet | Mailchimp | |
|---|---|---|
| Free plan | free up to 200 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Premium (from $29/mo) | Standard (from $20/mo) |
| Cheapest plan with own domain | not verified | not verified |
| Cheapest plan without platform branding | Essential (from $19/mo) | Essentials (from $13/mo) |
| Plans | Free, Starter, Essential, Premium | Free, Essentials, Standard, Premium |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Mailjet is best for
Senders who think in email volume rather than list size, or who want transactional email (API and SMTP) and marketing email in one account.
- Priced by monthly email volume (8,000 to 500,000 emails); Free and Starter also cap stored contacts at 1,000 and 2,000, while Essential and Premium have unlimited contacts. source
- Free plan: 6,000 emails a month with a maximum of 200 per day, no credit card; the Mailjet logo is removed from Essential upwards. source
- Automations and landing pages are Premium-only. Annual payment saves 10%, and prices exclude VAT. source
Mailchimp is best for
Small businesses that want an all-round email marketing tool with automation flows (Standard and up) and are fine with contact-based pricing and overage billing.
- Priced by stored contacts (the peak in each billing period); each tier includes a monthly send limit of 10× (Essentials), 12× (Standard) or 15× (Premium) your contacts. source
- Going over the contact or send limit on a paid plan adds overage charges rather than pausing sending. source
- Free plan: 250 contacts and 500 emails/month (250/day), no automation flows, Mailchimp branding stays. source
- Annual billing is only available through sales (Standard and Premium, 10,000+ contacts). On 2026-10-20 the page offered 15% off the first 12 months at 10,000+ contacts. source
FAQ
Is Mailjet cheaper than Mailchimp?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Mailjet is cheaper at every size we checked. With automations — Mailjet is cheaper at 5,000, 10,000 and 25,000 subscribers; Mailchimp is cheaper at 1,000 subscribers. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, Mailjet or Mailchimp?
Mailjet: free up to 200 subscribers. Mailchimp: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do Mailjet and Mailchimp take a cut of paid subscriptions?
Mailjet: not verified (not listed on the official pricing pages). Mailchimp: not verified (not listed on the official pricing pages).
What do Mailjet and Mailchimp cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $40/mo on Mailjet Essential and $110/mo on Mailchimp Essentials. With automations: $59/mo (Mailjet Premium) vs $110/mo (Mailchimp Essentials).
Sources
- Mailjet pricing (checked 2026-10-20)
- Mailchimp pricing (checked 2026-10-20)
- Mailchimp: mailchimp.com/pricing/marketing/compare-plans/
- Mailchimp: mailchimp.com/help/about-additional-charges/
- Stripe pricing (card-fee estimate)
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