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SendPulse vs MailerLite: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: SendPulse is cheaper at 1,000, 10,000 and 25,000 subscribers; MailerLite is cheaper at 5,000 subscribers.
- With automations: SendPulse is cheaper at 1,000, 10,000 and 25,000 subscribers; MailerLite is cheaper at 5,000 subscribers.
- Paid newsletter: only MailerLite has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | SendPulse | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | $18 (Standard) | $19 (Comfort) | SendPulse by $1/mo |
| 5,000 | $52 (Standard) | $49 (Comfort) | MailerLite by $3/mo |
| 10,000 | $78 (Standard) | $89 (Comfort) | SendPulse by $11/mo |
| 25,000 | $159 (Standard) | $179 (Comfort) | SendPulse by $20/mo |
With automations (welcome sequences, drips)
| Subscribers | SendPulse | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | $18 (Standard) | $19 (Comfort) | SendPulse by $1/mo |
| 5,000 | $52 (Standard) | $49 (Comfort) | MailerLite by $3/mo |
| 10,000 | $78 (Standard) | $89 (Comfort) | SendPulse by $11/mo |
| 25,000 | $159 (Standard) | $179 (Comfort) | SendPulse by $20/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | SendPulse | MailerLite | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $48.40 (Comfort) | MailerLite (only option in our verified data) |
| 5,000 | n/a | $196 (Comfort) | MailerLite (only option in our verified data) |
| 10,000 | n/a | $383 (Comfort) | MailerLite (only option in our verified data) |
| 25,000 | n/a | $914 (Comfort) | MailerLite (only option in our verified data) |
Switching? SendPulse → MailerLite cost · MailerLite → SendPulse cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| SendPulse | MailerLite | |
|---|---|---|
| Free plan | free up to 500 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 0% platform cut + Stripe fees |
| Cheapest plan with automations | Standard (from $12/mo) | Comfort (from $12/mo) |
| Cheapest plan with own domain | not verified | Comfort (from $12/mo) |
| Cheapest plan without platform branding | Standard (from $12/mo) | Comfort (from $12/mo) |
| Plans | Free, Standard, Pro | Free, Comfort, Power |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
SendPulse is best for
Small businesses that want email plus chatbots, SMS or web push from one vendor, and send often (paid email plans have no send cap).
- Priced by mailing-list size, with unlimited emails on every paid plan. Paying for 6 months saves 10%, yearly 20%. source
- Free plan: up to 500 subscribers and 15,000 emails a month, with basic automation; SendPulse branding is removed from Standard. source
- Email is one channel among several (chatbots, SMS, web push, CRM, online courses), each priced separately. source
MailerLite is best for
Budget-conscious senders who want automations, landing pages and their own domain at a low monthly price.
FAQ
Is SendPulse cheaper than MailerLite?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — SendPulse is cheaper at 1,000, 10,000 and 25,000 subscribers; MailerLite is cheaper at 5,000 subscribers. With automations — SendPulse is cheaper at 1,000, 10,000 and 25,000 subscribers; MailerLite is cheaper at 5,000 subscribers. Paid newsletter — only MailerLite has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, SendPulse or MailerLite?
SendPulse: free up to 500 subscribers. MailerLite: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do SendPulse and MailerLite take a cut of paid subscriptions?
SendPulse: not verified (not listed on the official pricing pages). MailerLite: 0% platform cut + Stripe fees.
What do SendPulse and MailerLite cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $78/mo on SendPulse Standard and $89/mo on MailerLite Comfort. With automations: $78/mo (SendPulse Standard) vs $89/mo (MailerLite Comfort).
Sources
- SendPulse pricing (checked 2026-10-20)
- MailerLite pricing (checked 2026-10-20)
- MailerLite: paid subscriptions
- MailerLite: mailerlite.com/substack-alternative
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)