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Constant Contact vs Kit: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Kit is cheaper at every size we checked.
- With automations: Constant Contact is cheaper at 1,000, 5,000 and 10,000 subscribers; Kit is cheaper at 25,000 subscribers.
- Paid newsletter: only Kit has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Constant Contact | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Lite) | $0 (Free) | Kit by $30/mo |
| 5,000 | $80 (Lite) | $0 (Free) | Kit by $80/mo |
| 10,000 | $120 (Lite) | $0 (Free) | Kit by $120/mo |
| 25,000 | $280 (Lite) | $199 (Creator) | Kit by $81/mo |
With automations (welcome sequences, drips)
| Subscribers | Constant Contact | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Lite, limited) | $39 (Creator) | Constant Contact by $9/mo |
| 5,000 | $80 (Lite, limited) | $89 (Creator) | Constant Contact by $9/mo |
| 10,000 | $120 (Lite, limited) | $139 (Creator) | Constant Contact by $19/mo |
| 25,000 | $280 (Lite, limited) | $199 (Creator) | Kit by $81/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Constant Contact | Kit | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $29 (Free) | Kit (only option in our verified data) |
| 5,000 | n/a | $145 (Free) | Kit (only option in our verified data) |
| 10,000 | n/a | $290 (Free) | Kit (only option in our verified data) |
| 25,000 | n/a | $924 (Creator) | Kit (only option in our verified data) |
Switching? Constant Contact → Kit cost · Kit → Constant Contact cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Constant Contact | Kit | |
|---|---|---|
| Free plan | no free plan | free up to 10,000 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 3.5% + $0.30 per transaction (processing included) |
| Cheapest plan with automations | Premium (from $80/mo) | Creator (from $39/mo) |
| Cheapest plan with own domain | not verified | Free (free) |
| Cheapest plan without platform branding | Lite (from $12/mo) | Creator (from $39/mo) |
| Plans | Lite, Standard, Premium | Free, Creator, Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Constant Contact is best for
Small businesses, nonprofits and event organisers who want live phone support, event registration and social posting alongside email, and send to a modest list.
- Priced by contact tier: the highest number of active email contacts in your account; deleting contacts does not lower the tier. source
- Each plan includes monthly sends of 10× (Lite), 12× (Standard) or 24× (Premium) your contact tier; extra sends cost $0.002 each ($2 per 1,000). source
- No free plan (free trial only). Prepaying 12 months saves 15%. source
- Automation: 1 template on Lite, 3 on Standard; custom automations only on Premium. Live phone and chat support on every plan. source
Kit is best for
Creators who sell digital products and rely on automations and sequences — or who want a free plan for a list up to 10,000.
- Free plan covers up to 10,000 subscribers, but without visual automations or sequences, and Kit branding stays on. source
- Creator plan includes unlimited visual automations and sequences; Pro adds deliverability reporting and a referral system. source
- Charges 3.5% + 30¢ per paid-subscription transaction, inclusive of card processing. source
FAQ
Is Constant Contact cheaper than Kit?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Kit is cheaper at every size we checked. With automations — Constant Contact is cheaper at 1,000, 5,000 and 10,000 subscribers; Kit is cheaper at 25,000 subscribers. Paid newsletter — only Kit has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Constant Contact or Kit?
Constant Contact: no free plan. Kit: free up to 10,000 subscribers. Free plans have feature limits — see the comparison table.
Do Constant Contact and Kit take a cut of paid subscriptions?
Constant Contact: not verified (not listed on the official pricing pages). Kit: 3.5% + $0.30 per transaction (processing included).
What do Constant Contact and Kit cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $120/mo on Constant Contact Lite and $0/mo on Kit Free. With automations: $120/mo (Constant Contact Lite) vs $139/mo (Kit Creator).
Sources
- Constant Contact pricing (checked 2026-10-20)
- Constant Contact: knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/51160-How-youre-billed-for-Constant-Contact?lang=en_US
- Kit pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
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Guides: Is beehiiv worth it in 2026 · beehiiv Free plan (2026) · AWeber Free plan (2026) · Substack fees (2026)
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