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Sender vs EmailOctopus: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: EmailOctopus is cheaper at 5,000, 10,000 and 25,000 subscribers; they cost the same at 1,000 subscribers.
- With automations: EmailOctopus is cheaper at 5,000, 10,000 and 25,000 subscribers; they cost the same at 1,000 subscribers.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Sender | EmailOctopus | Cheaper |
|---|---|---|---|
| 1,000 | $0 (Free) | $0 (Free) | Same |
| 5,000 | $39 (Standard) | $31.50 (Pro) | EmailOctopus by $7.50/mo |
| 10,000 | $69 (Standard) | $44.50 (Pro) | EmailOctopus by $24.50/mo |
| 25,000 | $149 (Standard) | $94.50 (Pro) | EmailOctopus by $54.50/mo |
With automations (welcome sequences, drips)
| Subscribers | Sender | EmailOctopus | Cheaper |
|---|---|---|---|
| 1,000 | $0 (Free) | $0 (Free, limited) | Same |
| 5,000 | $39 (Standard) | $31.50 (Pro) | EmailOctopus by $7.50/mo |
| 10,000 | $69 (Standard) | $44.50 (Pro) | EmailOctopus by $24.50/mo |
| 25,000 | $149 (Standard) | $94.50 (Pro) | EmailOctopus by $54.50/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Sender | EmailOctopus | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? Sender → EmailOctopus cost · EmailOctopus → Sender cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Sender | EmailOctopus | |
|---|---|---|
| Free plan | free up to 2,500 subscribers | free up to 2,500 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | no native paid subscriptions |
| Cheapest plan with automations | Free (free) | Pro (from $10/mo) |
| Cheapest plan with own domain | Standard (from $9/mo) | not verified |
| Cheapest plan without platform branding | Standard (from $9/mo) | Pro (from $10/mo) |
| Plans | Free, Standard, Professional | Free, Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Sender is best for
Small senders on a tight budget who want automation and landing pages on a generous free plan, and low prices on the paid tiers.
- Free plan: up to 2,500 subscribers and 15,000 emails a month, with automation, forms and landing pages; Sender branding stays. source
- Paid plans are priced by subscribers with sends at 12x (Standard) or 24x (Professional) your tier and no daily limit. New customers get 30% off the first year on yearly billing. source
- Custom domains for landing pages and removing Sender branding start on Standard. source
EmailOctopus is best for
Budget newsletters that want a free plan up to 2,500 subscribers and cheap paid tiers, and don't need paid subscriptions built in.
Try Sender Try EmailOctopus (paid link)
FAQ
Is Sender cheaper than EmailOctopus?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — EmailOctopus is cheaper at 5,000, 10,000 and 25,000 subscribers; they cost the same at 1,000 subscribers. With automations — EmailOctopus is cheaper at 5,000, 10,000 and 25,000 subscribers; they cost the same at 1,000 subscribers. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, Sender or EmailOctopus?
Sender: free up to 2,500 subscribers. EmailOctopus: free up to 2,500 subscribers. Free plans have feature limits — see the comparison table.
Do Sender and EmailOctopus take a cut of paid subscriptions?
Sender: not verified (not listed on the official pricing pages). EmailOctopus: no native paid subscriptions.
What do Sender and EmailOctopus cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $69/mo on Sender Standard and $44.50/mo on EmailOctopus Pro. With automations: $69/mo (Sender Standard) vs $44.50/mo (EmailOctopus Pro).
Sources
- Sender pricing (checked 2026-10-20)
- Sender: sender.net/features/landing-page-builder/
- EmailOctopus pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
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Guides: beehiiv Free plan (2026) · AWeber Free plan (2026) · How much does Mailchimp cost
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