Home › Compare › Klaviyo vs Flodesk
Klaviyo vs Flodesk: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Flodesk is cheaper at every size we checked.
- With automations: Flodesk is cheaper at every size we checked.
- Paid newsletter: only Flodesk has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Klaviyo | Flodesk | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $25 (Lite) | Flodesk by $5/mo |
| 5,000 | $100 (Email) | $52 (Lite) | Flodesk by $48/mo |
| 10,000 | $150 (Email) | $72 (Lite) | Flodesk by $78/mo |
| 25,000 | $400 (Email) | $162 (Lite) | Flodesk by $238/mo |
With automations (welcome sequences, drips)
| Subscribers | Klaviyo | Flodesk | Cheaper |
|---|---|---|---|
| 1,000 | $30 (Email) | $25 (Lite, limited) | Flodesk by $5/mo |
| 5,000 | $100 (Email) | $52 (Lite, limited) | Flodesk by $48/mo |
| 10,000 | $150 (Email) | $72 (Lite, limited) | Flodesk by $78/mo |
| 25,000 | $400 (Email) | $162 (Lite, limited) | Flodesk by $238/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Klaviyo | Flodesk | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $83.40 (Everything) | Flodesk (only option in our verified data) |
| 5,000 | n/a | $254 (Everything) | Flodesk (only option in our verified data) |
| 10,000 | n/a | $431 (Everything) | Flodesk (only option in our verified data) |
| 25,000 | n/a | $992 (Everything) | Flodesk (only option in our verified data) |
Switching? Klaviyo → Flodesk cost · Flodesk → Klaviyo cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Klaviyo | Flodesk | |
|---|---|---|
| Free plan | free up to 250 subscribers | free plan has no email sending |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 0% platform cut + Stripe fees |
| Cheapest plan with automations | Free (free) | Pro (from $28/mo) |
| Cheapest plan with own domain | Email (from $20/mo) | Lite (from $25/mo) |
| Cheapest plan without platform branding | Email (from $20/mo) | Pro (from $28/mo) |
| Plans | Free, Email | Lite, Pro, Everything |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Klaviyo is best for
Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
Flodesk is best for
Creators and small brands who care most about design (templates, fonts, link-in-bio) and want unlimited sends at a fixed tier price.
- Priced by active subscribers since December 2, 2025 (tiers from 1,000 to 255,000), with unlimited email sends on every paid plan. Members who were paying before then keep the old flat Unlimited plan. source
- The Free plan has forms, landing pages and link-in-bio but no email sending, so it isn't a free newsletter plan. source
- Lite stops at 25,000 subscribers and includes 1 workflow (a "limited time bonus"); unlimited workflows and hiding the Flodesk footer start on Pro. source
- Paid subscriptions only on Everything, through your own Stripe Standard account; Flodesk adds no transaction fee on top of Stripe. source
FAQ
Is Klaviyo cheaper than Flodesk?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Flodesk is cheaper at every size we checked. With automations — Flodesk is cheaper at every size we checked. Paid newsletter — only Flodesk has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Klaviyo or Flodesk?
Klaviyo: free up to 250 subscribers. Flodesk: free plan has no email sending. Free plans have feature limits — see the comparison table.
Do Klaviyo and Flodesk take a cut of paid subscriptions?
Klaviyo: not verified (not listed on the official pricing pages). Flodesk: 0% platform cut + Stripe fees.
What do Klaviyo and Flodesk cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $150/mo on Klaviyo Email and $72/mo on Flodesk Lite. With automations: $150/mo (Klaviyo Email) vs $72/mo (Flodesk Lite).
Sources
- Klaviyo pricing (checked 2026-10-20)
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000976672
- Klaviyo: help.klaviyo.com/hc/en-us/articles/360050759151
- Klaviyo: help.klaviyo.com/hc/en-us/articles/18745921973915
- Flodesk pricing (checked 2026-10-20)
- Flodesk: paid subscriptions
- Flodesk: help.flodesk.com/en/articles/8923841
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
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