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Sender vs Kit: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: Sender is cheaper at 25,000 subscribers; Kit is cheaper at 5,000 and 10,000 subscribers; they cost the same at 1,000 subscribers.
- With automations: Sender is cheaper at every size we checked.
- Paid newsletter: only Kit has a verified option at every size we checked.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | Sender | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $0 (Free) | $0 (Free) | Same |
| 5,000 | $39 (Standard) | $0 (Free) | Kit by $39/mo |
| 10,000 | $69 (Standard) | $0 (Free) | Kit by $69/mo |
| 25,000 | $149 (Standard) | $199 (Creator) | Sender by $50/mo |
With automations (welcome sequences, drips)
| Subscribers | Sender | Kit | Cheaper |
|---|---|---|---|
| 1,000 | $0 (Free) | $39 (Creator) | Sender by $39/mo |
| 5,000 | $39 (Standard) | $89 (Creator) | Sender by $50/mo |
| 10,000 | $69 (Standard) | $139 (Creator) | Sender by $70/mo |
| 25,000 | $149 (Standard) | $199 (Creator) | Sender by $50/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | Sender | Kit | Cheaper |
|---|---|---|---|
| 1,000 | n/a | $29 (Free) | Kit (only option in our verified data) |
| 5,000 | n/a | $145 (Free) | Kit (only option in our verified data) |
| 10,000 | n/a | $290 (Free) | Kit (only option in our verified data) |
| 25,000 | n/a | $924 (Creator) | Kit (only option in our verified data) |
Switching? Sender → Kit cost · Kit → Sender cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| Sender | Kit | |
|---|---|---|
| Free plan | free up to 2,500 subscribers | free up to 10,000 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | 3.5% + $0.30 per transaction (processing included) |
| Cheapest plan with automations | Free (free) | Creator (from $39/mo) |
| Cheapest plan with own domain | Standard (from $9/mo) | Free (free) |
| Cheapest plan without platform branding | Standard (from $9/mo) | Creator (from $39/mo) |
| Plans | Free, Standard, Professional | Free, Creator, Pro |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
Sender is best for
Small senders on a tight budget who want automation and landing pages on a generous free plan, and low prices on the paid tiers.
- Free plan: up to 2,500 subscribers and 15,000 emails a month, with automation, forms and landing pages; Sender branding stays. source
- Paid plans are priced by subscribers with sends at 12x (Standard) or 24x (Professional) your tier and no daily limit. New customers get 30% off the first year on yearly billing. source
- Custom domains for landing pages and removing Sender branding start on Standard. source
Kit is best for
Creators who sell digital products and rely on automations and sequences — or who want a free plan for a list up to 10,000.
- Free plan covers up to 10,000 subscribers, but without visual automations or sequences, and Kit branding stays on. source
- Creator plan includes unlimited visual automations and sequences; Pro adds deliverability reporting and a referral system. source
- Charges 3.5% + 30¢ per paid-subscription transaction, inclusive of card processing. source
FAQ
Is Sender cheaper than Kit?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — Sender is cheaper at 25,000 subscribers; Kit is cheaper at 5,000 and 10,000 subscribers; they cost the same at 1,000 subscribers. With automations — Sender is cheaper at every size we checked. Paid newsletter — only Kit has a verified option at every size we checked. Prices verified 2026-10-20.
Which has the bigger free plan, Sender or Kit?
Sender: free up to 2,500 subscribers. Kit: free up to 10,000 subscribers. Free plans have feature limits — see the comparison table.
Do Sender and Kit take a cut of paid subscriptions?
Sender: not verified (not listed on the official pricing pages). Kit: 3.5% + $0.30 per transaction (processing included).
What do Sender and Kit cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $69/mo on Sender Standard and $0/mo on Kit Free. With automations: $69/mo (Sender Standard) vs $139/mo (Kit Creator).
Sources
- Sender pricing (checked 2026-10-20)
- Sender: sender.net/features/landing-page-builder/
- Kit pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
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Guides: Is beehiiv worth it in 2026 · beehiiv Free plan (2026) · AWeber Free plan (2026) · Substack fees (2026) · How much does Mailchimp cost
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