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SendPulse vs Mailchimp: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: SendPulse is cheaper at every size we checked.
- With automations: SendPulse is cheaper at every size we checked.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | SendPulse | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $18 (Standard) | $26.50 (Essentials) | SendPulse by $8.50/mo |
| 5,000 | $52 (Standard) | $75 (Essentials) | SendPulse by $23/mo |
| 10,000 | $78 (Standard) | $110 (Essentials) | SendPulse by $32/mo |
| 25,000 | $159 (Standard) | $270 (Essentials) | SendPulse by $111/mo |
With automations (welcome sequences, drips)
| Subscribers | SendPulse | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | $18 (Standard) | $26.50 (Essentials, limited) | SendPulse by $8.50/mo |
| 5,000 | $52 (Standard) | $75 (Essentials, limited) | SendPulse by $23/mo |
| 10,000 | $78 (Standard) | $110 (Essentials, limited) | SendPulse by $32/mo |
| 25,000 | $159 (Standard) | $270 (Essentials, limited) | SendPulse by $111/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | SendPulse | Mailchimp | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? SendPulse → Mailchimp cost · Mailchimp → SendPulse cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| SendPulse | Mailchimp | |
|---|---|---|
| Free plan | free up to 500 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Standard (from $12/mo) | Standard (from $20/mo) |
| Cheapest plan with own domain | not verified | not verified |
| Cheapest plan without platform branding | Standard (from $12/mo) | Essentials (from $13/mo) |
| Plans | Free, Standard, Pro | Free, Essentials, Standard, Premium |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
SendPulse is best for
Small businesses that want email plus chatbots, SMS or web push from one vendor, and send often (paid email plans have no send cap).
- Priced by mailing-list size, with unlimited emails on every paid plan. Paying for 6 months saves 10%, yearly 20%. source
- Free plan: up to 500 subscribers and 15,000 emails a month, with basic automation; SendPulse branding is removed from Standard. source
- Email is one channel among several (chatbots, SMS, web push, CRM, online courses), each priced separately. source
Mailchimp is best for
Small businesses that want an all-round email marketing tool with automation flows (Standard and up) and are fine with contact-based pricing and overage billing.
- Priced by stored contacts (the peak in each billing period); each tier includes a monthly send limit of 10× (Essentials), 12× (Standard) or 15× (Premium) your contacts. source
- Going over the contact or send limit on a paid plan adds overage charges rather than pausing sending. source
- Free plan: 250 contacts and 500 emails/month (250/day), no automation flows, Mailchimp branding stays. source
- Annual billing is only available through sales (Standard and Premium, 10,000+ contacts). On 2026-10-20 the page offered 15% off the first 12 months at 10,000+ contacts. source
FAQ
Is SendPulse cheaper than Mailchimp?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — SendPulse is cheaper at every size we checked. With automations — SendPulse is cheaper at every size we checked. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, SendPulse or Mailchimp?
SendPulse: free up to 500 subscribers. Mailchimp: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do SendPulse and Mailchimp take a cut of paid subscriptions?
SendPulse: not verified (not listed on the official pricing pages). Mailchimp: not verified (not listed on the official pricing pages).
What do SendPulse and Mailchimp cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $78/mo on SendPulse Standard and $110/mo on Mailchimp Essentials. With automations: $78/mo (SendPulse Standard) vs $110/mo (Mailchimp Essentials).
Sources
- SendPulse pricing (checked 2026-10-20)
- Mailchimp pricing (checked 2026-10-20)
- Mailchimp: mailchimp.com/pricing/marketing/compare-plans/
- Mailchimp: mailchimp.com/help/about-additional-charges/
- Stripe pricing (card-fee estimate)
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)