Home › Compare › SendPulse vs Klaviyo
SendPulse vs Klaviyo: cost and features compared (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Quick answer
- Basic newsletter: SendPulse is cheaper at every size we checked.
- With automations: SendPulse is cheaper at every size we checked.
- Paid newsletter: neither platform has a verified option for this in our data.
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Cost at 1k, 5k, 10k and 25k subscribers
Basic newsletter (no automations)
| Subscribers | SendPulse | Klaviyo | Cheaper |
|---|---|---|---|
| 1,000 | $18 (Standard) | $30 (Email) | SendPulse by $12/mo |
| 5,000 | $52 (Standard) | $100 (Email) | SendPulse by $48/mo |
| 10,000 | $78 (Standard) | $150 (Email) | SendPulse by $72/mo |
| 25,000 | $159 (Standard) | $400 (Email) | SendPulse by $241/mo |
With automations (welcome sequences, drips)
| Subscribers | SendPulse | Klaviyo | Cheaper |
|---|---|---|---|
| 1,000 | $18 (Standard) | $30 (Email) | SendPulse by $12/mo |
| 5,000 | $52 (Standard) | $100 (Email) | SendPulse by $48/mo |
| 10,000 | $78 (Standard) | $150 (Email) | SendPulse by $72/mo |
| 25,000 | $159 (Standard) | $400 (Email) | SendPulse by $241/mo |
Paid newsletter (5% of subscribers pay $8/mo)
| Subscribers | SendPulse | Klaviyo | Cheaper |
|---|---|---|---|
| 1,000 | n/a | n/a | neither |
| 5,000 | n/a | n/a | neither |
| 10,000 | n/a | n/a | neither |
| 25,000 | n/a | n/a | neither |
Switching? SendPulse → Klaviyo cost · Klaviyo → SendPulse cost · Best platform for your needs
Cheapest plan on each platform that covers the list size and required features. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature is capped on that plan. Run your exact numbers →
Key differences
| SendPulse | Klaviyo | |
|---|---|---|
| Free plan | free up to 500 subscribers | free up to 250 subscribers |
| Fee on paid subscriptions | not verified (not listed on the official pricing pages) | not verified (not listed on the official pricing pages) |
| Cheapest plan with automations | Standard (from $12/mo) | Free (free) |
| Cheapest plan with own domain | not verified | Email (from $20/mo) |
| Cheapest plan without platform branding | Standard (from $12/mo) | Email (from $20/mo) |
| Plans | Free, Standard, Pro | Free, Email |
| Prices verified | 2026-10-20 | 2026-10-20 |
Who each is best for
SendPulse is best for
Small businesses that want email plus chatbots, SMS or web push from one vendor, and send often (paid email plans have no send cap).
- Priced by mailing-list size, with unlimited emails on every paid plan. Paying for 6 months saves 10%, yearly 20%. source
- Free plan: up to 500 subscribers and 15,000 emails a month, with basic automation; SendPulse branding is removed from Standard. source
- Email is one channel among several (chatbots, SMS, web push, CRM, online courses), each priced separately. source
Klaviyo is best for
Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
FAQ
Is SendPulse cheaper than Klaviyo?
It depends on your list and needs. In our data (monthly billing, 1,000 / 5,000 / 10,000 / 25,000 subscribers): basic newsletter — SendPulse is cheaper at every size we checked. With automations — SendPulse is cheaper at every size we checked. Paid newsletter — neither platform has a verified option for this in our data. Prices verified 2026-10-20.
Which has the bigger free plan, SendPulse or Klaviyo?
SendPulse: free up to 500 subscribers. Klaviyo: free up to 250 subscribers. Free plans have feature limits — see the comparison table.
Do SendPulse and Klaviyo take a cut of paid subscriptions?
SendPulse: not verified (not listed on the official pricing pages). Klaviyo: not verified (not listed on the official pricing pages).
What do SendPulse and Klaviyo cost at 10,000 subscribers?
On monthly billing, a basic newsletter costs $78/mo on SendPulse Standard and $150/mo on Klaviyo Email. With automations: $78/mo (SendPulse Standard) vs $150/mo (Klaviyo Email).
Sources
- SendPulse pricing (checked 2026-10-20)
- Klaviyo pricing (checked 2026-10-20)
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000976672
- Klaviyo: help.klaviyo.com/hc/en-us/articles/360050759151
- Klaviyo: help.klaviyo.com/hc/en-us/articles/18745921973915
- Stripe pricing (card-fee estimate)
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