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Klaviyo Free plan limits (2026): 250 profiles, 500 emails, and who counts
Last verified against official pricing pages · published 20 Oct 2026
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Klaviyo Free covers 250 active profiles and 500 email sends a month, plus $5 of mobile messages. Flows (automations), segmentation and forms are included, which is rare for a free plan. Klaviyo branding stays, and email support ends after the first 60 days. Source: Klaviyo pricing, checked 2026-10-20.
The limits at a glance
- Profiles: 250 active profiles. Klaviyo counts every profile it can email, including shoppers who gave their address at checkout without opting in; suppressed and unsubscribed profiles don't count.
- Emails: 500 a month, 2 sends to a full list.
- Automations: flows included.
- Branding: Klaviyo branding stays in email footers and pop-up forms.
- Support: email support for the first 60 days only.
- Own domain for landing pages: paid plans only.
What it costs when you outgrow it
The paid Email plan starts at $20/month for 500 profiles (5,000 sends), billed monthly. If your active profiles outgrow a tier, Klaviyo moves you up at the next billing cycle.
| Subscribers | Klaviyo, basic | Klaviyo, with automations | Cheapest tracked platform, basic |
|---|---|---|---|
| 251 | $20 | $20 | beehiiv $0 Free |
| 1,000 | $30 | $30 | beehiiv $0 Free |
| 2,500 | $60 | $60 | beehiiv $0 Free |
| 5,000 | $100 | $100 | Kit $0 Free |
| 10,000 | $150 | $150 | Kit $0 Free |
Per month, monthly billing, cheapest plan that fits, prices verified 20 Oct 2026. "with automations" = the cheapest plan with an automation builder.
Free plans compared
| Free plan | Covers up to | Main limit |
|---|---|---|
| Kit | 10,000 | Up to 10,000 subscribers |
| beehiiv | 2,500 | Up to 2,500 subscribers |
| EmailOctopus | 2,500 | 2,500 subscribers, 10,000 emails a month, up to 3 automation sequences, EmailOctopus branding |
| Sender | 2,500 | 2,500 subscribers and 15,000 emails a month, 1 seat; email automation, forms, popups and up to 10 landing pages included |
| AWeber | 500 | 500 subscribers and 3,000 sends a month; 1 list, 1 automation, 1 landing page; AWeber branding stays |
| GetResponse | 500 | 500 contacts (unconfirmed and removed contacts count) and 2,500 newsletters a month |
| SendPulse | 500 | 500 subscribers and 15,000 emails a month, with basic automation (5 flows) and 3 sender addresses |
| HubSpot | 500* | 2,000 marketing email sends a month (500 subscribers at 4 sends each), up to 2 users; 1 automated email action |
| Brevo | 300* | Sends up to 300 emails a day (stores up to 100,000 contacts), so we count it as covering 300 subscribers per send |
| MailerLite | 250 | 250 subscribers and 2,500 emails a month, 3 active automations (5 steps each) |
| Mailchimp | 250 | 250 contacts, 500 emails a month (250 a day), 1 user; sending pauses when you hit a limit |
| Klaviyo | 250 | 250 active profiles and 500 emails a month, plus $5 of mobile messages; flows, segmentation and forms included |
| Omnisend | 250 | 250 contacts and 500 emails a month with all features, including automation workflows; the Omnisend badge stays |
| Mailjet | 200* | Sends up to 6,000 emails a month with a maximum of 200 a day (stores up to 1,000 contacts), so we count it as covering 200 subscribers per send |
| Buttondown | 100 | Free for your first 100 subscribers |
* Send-capped plans, converted to subscribers you can email once per send (Brevo, Mailjet) or weekly (HubSpot). Every limit with its source: free newsletter platforms compared.
beehiiv Free: up to 2,500 subscribers (paid link) EmailOctopus Free: up to 2,500 subscribers (paid link)
Links marked (paid link) are affiliate links: we earn a commission if you sign up through them, at no extra cost to you. It never changes our numbers or the order. Disclosure.
More: Klaviyo pricing · Klaviyo alternatives · Omnisend Free plan · free newsletter platforms
FAQ
Is Klaviyo free?
Yes, up to 250 active profiles and 500 email sends a month. Above that the Email plan starts at $20/month for 500 profiles.
Do non-subscribers count toward the Klaviyo free limit?
Yes. Klaviyo counts active profiles, which include shoppers who gave their email at checkout without opting in. Suppressed and unsubscribed profiles don't count.
Does Klaviyo Free include flows?
Yes. Flows, segmentation, forms and reporting are included on Free.
How long does Klaviyo support last on Free?
Email support is available for the first 60 days.
Related guides: Is Omnisend free? Free plan limits (2026) · How much does Mailchimp cost? Per month, per year and per contact (2026) · Mailchimp Free plan limits (2026) · MailerLite Free plan (2026) · Brevo Free plan limits (2026) · Mailchimp price increase 2026 · AWeber Free plan (2026) · Mailchimp to MailerLite migration · all guides
Comparisons: Mailchimp vs MailerLite · Sender vs MailerLite · Sender vs Mailchimp · Klaviyo vs Mailchimp · Klaviyo vs Omnisend · Klaviyo vs MailerLite · Omnisend vs Mailchimp · Omnisend vs MailerLite · Cheapest for 500, 1,000, 2,500, 5,000, 10,000, 25,000 subscribers
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