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Is Omnisend free? Free plan limits (2026): 250 contacts, 500 emails
Last verified against official pricing pages · published 20 Oct 2026
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Yes, Omnisend is free for 250 contacts and 500 emails a month, with all features including automation workflows (plus 500 web push notifications). The "Powered by Omnisend" badge can't be removed on Free, and customers who bought without subscribing count toward the 250. Source: Omnisend pricing, checked 2026-10-20.
The limits at a glance
- Contacts: 250 billable contacts: subscribers plus customers who can still get automated messages (only unsubscribed contacts are excluded).
- Emails: 500 a month.
- Automations: included.
- Branding: the Omnisend badge stays on Free.
What it costs when you outgrow it
Standard starts at $16/month for 500 contacts and includes 12× your contact count in emails. The tier adjusts automatically every billing cycle.
| Subscribers | Omnisend, basic | Omnisend, with automations | Cheapest tracked platform, basic |
|---|---|---|---|
| 251 | $16 Standard | $16 Standard | beehiiv $0 Free |
| 1,000 | $20 Standard | $20 Standard | beehiiv $0 Free |
| 2,500 | $44 Standard | $44 Standard | beehiiv $0 Free |
| 5,000 | $81 Standard | $81 Standard | Kit $0 Free |
| 10,000 | $132 Standard | $132 Standard | Kit $0 Free |
Per month, monthly billing, cheapest plan that fits, prices verified 20 Oct 2026. "with automations" = the cheapest plan with an automation builder.
Free plans compared
| Free plan | Covers up to | Main limit |
|---|---|---|
| Kit | 10,000 | Up to 10,000 subscribers |
| beehiiv | 2,500 | Up to 2,500 subscribers |
| EmailOctopus | 2,500 | 2,500 subscribers, 10,000 emails a month, up to 3 automation sequences, EmailOctopus branding |
| Sender | 2,500 | 2,500 subscribers and 15,000 emails a month, 1 seat; email automation, forms, popups and up to 10 landing pages included |
| AWeber | 500 | 500 subscribers and 3,000 sends a month; 1 list, 1 automation, 1 landing page; AWeber branding stays |
| GetResponse | 500 | 500 contacts (unconfirmed and removed contacts count) and 2,500 newsletters a month |
| SendPulse | 500 | 500 subscribers and 15,000 emails a month, with basic automation (5 flows) and 3 sender addresses |
| HubSpot | 500* | 2,000 marketing email sends a month (500 subscribers at 4 sends each), up to 2 users; 1 automated email action |
| Brevo | 300* | Sends up to 300 emails a day (stores up to 100,000 contacts), so we count it as covering 300 subscribers per send |
| MailerLite | 250 | 250 subscribers and 2,500 emails a month, 3 active automations (5 steps each) |
| Mailchimp | 250 | 250 contacts, 500 emails a month (250 a day), 1 user; sending pauses when you hit a limit |
| Klaviyo | 250 | 250 active profiles and 500 emails a month, plus $5 of mobile messages; flows, segmentation and forms included |
| Omnisend | 250 | 250 contacts and 500 emails a month with all features, including automation workflows; the Omnisend badge stays |
| Mailjet | 200* | Sends up to 6,000 emails a month with a maximum of 200 a day (stores up to 1,000 contacts), so we count it as covering 200 subscribers per send |
| Buttondown | 100 | Free for your first 100 subscribers |
* Send-capped plans, converted to subscribers you can email once per send (Brevo, Mailjet) or weekly (HubSpot). Every limit with its source: free newsletter platforms compared.
beehiiv Free: up to 2,500 subscribers (paid link) EmailOctopus Free: up to 2,500 subscribers (paid link)
Links marked (paid link) are affiliate links: we earn a commission if you sign up through them, at no extra cost to you. It never changes our numbers or the order. Disclosure.
More: Omnisend pricing · Omnisend alternatives · Klaviyo Free plan · free newsletter platforms
FAQ
Is Omnisend free?
Yes, for 250 contacts and 500 emails a month, with automation workflows. Standard starts at $16/month.
Do customers who didn't subscribe count on Omnisend?
Yes. Omnisend bills subscribers plus non-subscribers who can still get automated messages; only unsubscribed contacts are excluded.
Can I remove the Omnisend badge on Free?
No. Removing it needs a paid plan.
Omnisend or Klaviyo for free?
Both free plans cover 250 contacts/profiles and 500 emails a month with automations. Klaviyo adds $5 of mobile messages; Omnisend adds 500 web push notifications.
Related guides: Klaviyo Free plan limits (2026) · How much does Mailchimp cost? Per month, per year and per contact (2026) · Mailchimp Free plan limits (2026) · MailerLite Free plan (2026) · Brevo Free plan limits (2026) · Mailchimp price increase 2026 · AWeber Free plan (2026) · Mailchimp to MailerLite migration · all guides
Comparisons: Sender vs Mailchimp · Klaviyo vs Mailchimp · Klaviyo vs Omnisend · Omnisend vs Mailchimp · Cheapest for 500, 1,000, 2,500, 5,000, 10,000, 25,000 subscribers
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