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Klaviyo alternatives: cheaper options at 1k–25k subscribers (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Klaviyo charges by active profiles, which include shoppers who never opted in, bills self-serve plans monthly only, and its free plan stops at 250 profiles and 500 emails a month.
Short answer
- With automations, 5,000 subscribers: Klaviyo Email costs $100/mo. Cheapest alternative: Buttondown Paid (usage-based) at $29/mo (saves $71/mo, $852/yr).
- Basic newsletter, 5,000 subscribers: Klaviyo Email costs $100/mo. Cheapest alternative: Kit Free at $0/mo (saves $100/mo, $1,200/yr).
- Paid newsletter (5% pay $8/mo, fees included), 5,000 subscribers: Klaviyo has no option in our verified data. Cheapest alternative: Kit Free at $145/mo.
Try Buttondown Try EmailOctopus (paid link)
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)
All alternatives at 5,000 subscribers (with automations)
Klaviyo Email: $100/mo. Cheapest fitting plan on each platform, monthly billing. Diff = monthly cost compared with Klaviyo (− = cheaper).
| # | Alternative and plan | Total /mo | Diff |
|---|---|---|---|
| 1 | Buttondown Paid (usage-based) Visit site | $29 | −$71 |
| 2 | EmailOctopus Pro Visit site (paid link) | $31.50 | −$68.50 |
| 3 | Brevo Starter, limited Visit site · vs Klaviyo | $32 | −$68 |
| 4 | Sender Standard Visit site | $39 | −$61 |
| 5 | Moosend Pro Visit site | $48 | −$52 |
| 6 | MailerLite Comfort Visit site · vs Klaviyo | $49 | −$51 |
| 7 | Shopify Email Basic plan + email usage Visit site · vs Klaviyo | $49 | −$51 |
| 8 | Flodesk Lite, limited Visit site · vs Klaviyo | $52 | −$48 |
| 9 | GetResponse Starter, limited Visit site · vs Klaviyo | $54 | −$46 |
| 10 | AWeber Lite, limited Visit site (paid link) · vs Klaviyo | $60 | −$40 |
| 11 | Mailchimp Essentials, limited Visit site · vs Klaviyo | $75 | −$25 |
| 12 | Constant Contact Lite, limited Visit site · vs Klaviyo | $80 | −$20 |
| 13 | Omnisend Standard Visit site · vs Klaviyo | $81 | −$19 |
| 14 | Kit Creator Visit site · vs Klaviyo | $89 | −$11 |
| 15 | ActiveCampaign Starter Visit site · vs Klaviyo | $99 | −$1 |
| 16 | beehiiv Lite Visit site (paid link) · vs Klaviyo | $109 | +$9 |
Not available or not verified for this scenario: Ghost, Substack.
Cheapest alternative at each list size
With automations
Klaviyo plan used: Email.
| Subscribers | Klaviyo | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $30 | EmailOctopus $0 Free, limited | $30 |
| 2,500 | $60 | EmailOctopus $0 Free, limited | $60 |
| 5,000 | $100 | Buttondown $29 Paid (usage-based) | $71 |
| 10,000 | $150 | EmailOctopus $44.50 Pro | $105.50 |
| 25,000 | $400 | Brevo $82 Starter, limited | $318 |
Basic newsletter
Klaviyo plan used: Email.
| Subscribers | Klaviyo | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $30 | beehiiv $0 Free | $30 |
| 2,500 | $60 | beehiiv $0 Free | $60 |
| 5,000 | $100 | Kit $0 Free | $100 |
| 10,000 | $150 | Kit $0 Free | $150 |
| 25,000 | $400 | Substack $0 Free + 10% of paid revenue | $400 |
Paid newsletter (5% pay $8/mo, fees included)
Klaviyo has no option for this in our verified data (n/a).
| Subscribers | Klaviyo | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | n/a | Kit $29 Free | n/a |
| 2,500 | n/a | Kit $72.50 Free | n/a |
| 5,000 | n/a | Kit $145 Free | n/a |
| 10,000 | n/a | Kit $290 Free | n/a |
| 25,000 | n/a | Ghost $904 Publisher | n/a |
Cheapest plan on each platform that covers the list size and needs. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature capped on that plan.
Switching? Klaviyo → Buttondown cost · Klaviyo → EmailOctopus cost · Rank all platforms for your needs
What you'd give up
Cost isn't everything. What Klaviyo does well, from its official pages: Online stores (Shopify, WooCommerce and the like) that live on behaviour-triggered flows and purchase data, and accept a higher per-profile price for that.
- Priced by active profiles: everyone you can email, including shoppers who gave an email at checkout without opting in. Each tier includes 10 sends per profile a month; outgrow the tier and you move up at the next billing cycle. source
- Free plan: 250 active profiles and 500 emails a month, with flows and segmentation; Klaviyo branding stays until you pay for an email plan. source
- Self-serve billing is monthly only; annual contracts are for accounts spending $2,000+ a month. SMS and other channels are billed on top. source
FAQ
What is the cheapest Klaviyo alternative?
With automations at 5,000 subscribers: Buttondown Paid (usage-based) at $29/mo vs Klaviyo $100/mo. Basic newsletter at 5,000 subscribers: Kit Free at $0/mo vs Klaviyo $100/mo. Paid newsletter (5% pay $8/mo, fees included) at 5,000 subscribers: Kit Free at $145/mo. Monthly billing, prices verified 2026-10-20.
Is Klaviyo more expensive than the alternatives?
For a newsletter with automations, at least one tracked platform is cheaper than Klaviyo at 5 of the 5 list sizes we checked (1,000, 2,500, 5,000, 10,000, 25,000). Cheaper is not always better: check the features you need on each platform page.
How much would I save by switching from Klaviyo?
Use the migration cost calculator with your own list size. At 5,000 subscribers (with automations), the cheapest alternative saves $71 a month.
Sources
- beehiiv pricing (checked 2026-10-20)
- Kit pricing (checked 2026-10-20)
- MailerLite pricing (checked 2026-10-20)
- Ghost pricing (checked 2026-10-20)
- Buttondown pricing (checked 2026-10-20)
- Substack pricing (checked 2026-10-20)
- EmailOctopus pricing (checked 2026-10-20)
- Brevo pricing (checked 2026-10-20)
- Mailchimp pricing (checked 2026-10-20)
- AWeber pricing (checked 2026-10-20)
- Constant Contact pricing (checked 2026-10-20)
- ActiveCampaign pricing (checked 2026-10-20)
- GetResponse pricing (checked 2026-10-20)
- Flodesk pricing (checked 2026-10-20)
- Sender pricing (checked 2026-10-20)
- Moosend pricing (checked 2026-10-20)
- Klaviyo pricing (checked 2026-10-20)
- Omnisend pricing (checked 2026-10-20)
- Shopify Email pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
More: Substack alternatives · Mailchimp alternatives · beehiiv alternatives · Kit alternatives · Flodesk alternatives · Sender alternatives · Omnisend alternatives · Moosend alternatives · Klaviyo pricing · best platform by use case · cheapest by list size