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Mailjet alternatives: cheaper options at 1k–25k subscribers (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Mailjet prices by monthly email volume. Free stops at 200 emails a day (1,000 stored contacts), extra emails beyond a paid plan are billed, and unused emails don't roll over.
Short answer
- Basic newsletter, 5,000 subscribers: Mailjet Essential costs $40/mo. Cheapest alternative: Kit Free at $0/mo (saves $40/mo, $480/yr).
- With automations, 5,000 subscribers: Mailjet Premium costs $59/mo. Cheapest alternative: Buttondown Paid (usage-based) at $29/mo (saves $30/mo, $360/yr).
- Paid newsletter (5% pay $8/mo, fees included), 5,000 subscribers: Mailjet has no option in our verified data. Cheapest alternative: Kit Free at $145/mo.
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)
All alternatives at 5,000 subscribers (basic newsletter)
Mailjet Essential: $40/mo. Cheapest fitting plan on each platform, monthly billing. Diff = monthly cost compared with Mailjet (− = cheaper).
| # | Alternative and plan | Total /mo | Diff |
|---|---|---|---|
| 1 | Kit Free Visit site | $0 | −$40 |
| 2 | Substack Free + 10% of paid revenue Visit site | $0 | −$40 |
| 3 | Buttondown Paid (usage-based) Visit site | $29 | −$11 |
| 4 | EmailOctopus Pro Visit site (paid link) | $31.50 | −$8.50 |
| 5 | Brevo Starter Visit site · vs Mailjet | $32 | −$8 |
| 6 | Sender Standard Visit site | $39 | −$1 |
| 7 | Moosend Pro Visit site | $48 | +$8 |
| 8 | MailerLite Comfort Visit site · vs Mailjet | $49 | +$9 |
| 9 | Shopify Email Basic plan + email usage Visit site | $49 | +$9 |
| 10 | Flodesk Lite Visit site | $52 | +$12 |
| 11 | SendPulse Standard Visit site | $52 | +$12 |
| 12 | GetResponse Starter Visit site | $54 | +$14 |
| 13 | AWeber Lite Visit site (paid link) | $60 | +$20 |
| 14 | Ghost Publisher Visit site | $75 | +$35 |
| 15 | Mailchimp Essentials Visit site · vs Mailjet | $75 | +$35 |
| 16 | Constant Contact Lite Visit site | $80 | +$40 |
| 17 | Omnisend Standard Visit site | $81 | +$41 |
| 18 | ActiveCampaign Starter Visit site | $99 | +$59 |
| 19 | Klaviyo Email Visit site | $100 | +$60 |
| 20 | beehiiv Lite Visit site (paid link) | $109 | +$69 |
Not available or not verified for this scenario: HubSpot.
Cheapest alternative at each list size
Basic newsletter
Mailjet plan used: Starter, Essential, Premium.
| Subscribers | Mailjet | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $9 | beehiiv $0 Free | $9 |
| 2,500 | $19 | beehiiv $0 Free | $19 |
| 5,000 | $40 | Kit $0 Free | $40 |
| 10,000 | $40 | Kit $0 Free | $40 |
| 25,000 | $112 | Substack $0 Free + 10% of paid revenue | $112 |
With automations
Mailjet plan used: Premium.
| Subscribers | Mailjet | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $29 | EmailOctopus $0 Free, limited | $29 |
| 2,500 | $29 | EmailOctopus $0 Free, limited | $29 |
| 5,000 | $59 | Buttondown $29 Paid (usage-based) | $30 |
| 10,000 | $59 | EmailOctopus $44.50 Pro | $14.50 |
| 25,000 | $112 | Brevo $82 Starter, limited | $30 |
Paid newsletter (5% pay $8/mo, fees included)
Mailjet has no option for this in our verified data (n/a).
| Subscribers | Mailjet | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | n/a | Kit $29 Free | n/a |
| 2,500 | n/a | Kit $72.50 Free | n/a |
| 5,000 | n/a | Kit $145 Free | n/a |
| 10,000 | n/a | Kit $290 Free | n/a |
| 25,000 | n/a | Ghost $904 Publisher | n/a |
Cheapest plan on each platform that covers the list size and needs. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature capped on that plan.
Switching? Mailjet → Kit cost · Mailjet → Substack cost · Rank all platforms for your needs
What you'd give up
Cost isn't everything. What Mailjet does well, from its official pages: Senders who think in email volume rather than list size, or who want transactional email (API and SMTP) and marketing email in one account.
- Priced by monthly email volume (8,000 to 500,000 emails); Free and Starter also cap stored contacts at 1,000 and 2,000, while Essential and Premium have unlimited contacts. source
- Free plan: 6,000 emails a month with a maximum of 200 per day, no credit card; the Mailjet logo is removed from Essential upwards. source
- Automations and landing pages are Premium-only. Annual payment saves 10%, and prices exclude VAT. source
FAQ
What is the cheapest Mailjet alternative?
Basic newsletter at 5,000 subscribers: Kit Free at $0/mo vs Mailjet $40/mo. With automations at 5,000 subscribers: Buttondown Paid (usage-based) at $29/mo vs Mailjet $59/mo. Paid newsletter (5% pay $8/mo, fees included) at 5,000 subscribers: Kit Free at $145/mo. Monthly billing, prices verified 2026-10-20.
Is Mailjet more expensive than the alternatives?
For a basic newsletter, at least one tracked platform is cheaper than Mailjet at 5 of the 5 list sizes we checked (1,000, 2,500, 5,000, 10,000, 25,000). Cheaper is not always better: check the features you need on each platform page.
How much would I save by switching from Mailjet?
Use the migration cost calculator with your own list size. At 5,000 subscribers (basic newsletter), the cheapest alternative saves $40 a month.
Sources
- beehiiv pricing (checked 2026-10-20)
- Kit pricing (checked 2026-10-20)
- MailerLite pricing (checked 2026-10-20)
- Ghost pricing (checked 2026-10-20)
- Buttondown pricing (checked 2026-10-20)
- Substack pricing (checked 2026-10-20)
- EmailOctopus pricing (checked 2026-10-20)
- Brevo pricing (checked 2026-10-20)
- Mailchimp pricing (checked 2026-10-20)
- AWeber pricing (checked 2026-10-20)
- Constant Contact pricing (checked 2026-10-20)
- ActiveCampaign pricing (checked 2026-10-20)
- GetResponse pricing (checked 2026-10-20)
- Flodesk pricing (checked 2026-10-20)
- Sender pricing (checked 2026-10-20)
- Moosend pricing (checked 2026-10-20)
- Klaviyo pricing (checked 2026-10-20)
- Omnisend pricing (checked 2026-10-20)
- Shopify Email pricing (checked 2026-10-20)
- Mailjet pricing (checked 2026-10-20)
- SendPulse pricing (checked 2026-10-20)
- HubSpot pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
More: Kit alternatives · Substack alternatives · Brevo alternatives · Sender alternatives · Moosend alternatives · MailerLite alternatives · all alternatives pages · Mailjet pricing · best platform by use case · cheapest by list size