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Brevo alternatives: cheaper options at 1k–25k subscribers (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Brevo prices by monthly email volume, not subscribers, so a weekly newsletter needs about 4 sends per subscriber. Free sends at most 300 emails a day, and removing the Brevo logo is a paid add-on (Starter for 500 contacts: $9/mo, or $21/mo without the logo).
Short answer
- Basic newsletter, 5,000 subscribers: Brevo Starter costs $32/mo. Cheapest alternative: Kit Free at $0/mo (saves $32/mo, $384/yr).
- With automations, 5,000 subscribers: Brevo Starter costs $32/mo. Cheapest alternative: Buttondown Paid (usage-based) at $29/mo (saves $3/mo, $36/yr).
- Paid newsletter (5% pay $8/mo, fees included), 5,000 subscribers: Brevo has no option in our verified data. Cheapest alternative: Kit Free at $145/mo.
Ranked by cost only. Links marked (paid link) are affiliate links: we earn a commission if you sign up through them, at no extra cost to you, and it never changes the order. Disclosure.
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)
All alternatives at 5,000 subscribers (basic newsletter)
Brevo Starter: $32/mo. Cheapest fitting plan on each platform, monthly billing. Diff = monthly cost compared with Brevo (− = cheaper).
| # | Alternative and plan | Total /mo | Diff |
|---|---|---|---|
| 1 | Kit Free Visit site · vs Brevo | $0 | −$32 |
| 2 | Substack Free + 10% of paid revenue Visit site | $0 | −$32 |
| 3 | Buttondown Paid (usage-based) Visit site | $29 | −$3 |
| 4 | EmailOctopus Pro Visit site (paid link) · vs Brevo | $31.50 | −$0.50 |
| 5 | Sender Standard Visit site · vs Brevo | $39 | +$7 |
| 6 | Mailjet Essential Visit site · vs Brevo | $40 | +$8 |
| 7 | Moosend Pro Visit site · vs Brevo | $48 | +$16 |
| 8 | MailerLite Comfort Visit site · vs Brevo | $49 | +$17 |
| 9 | Shopify Email Basic plan + email usage Visit site | $49 | +$17 |
| 10 | Flodesk Lite Visit site · vs Brevo | $52 | +$20 |
| 11 | SendPulse Standard Visit site · vs Brevo | $52 | +$20 |
| 12 | GetResponse Starter Visit site · vs Brevo | $54 | +$22 |
| 13 | AWeber Lite Visit site (paid link) · vs Brevo | $60 | +$28 |
| 14 | Ghost Publisher Visit site | $75 | +$43 |
| 15 | Mailchimp Essentials Visit site · vs Brevo | $75 | +$43 |
| 16 | Constant Contact Lite Visit site · vs Brevo | $80 | +$48 |
| 17 | Omnisend Standard Visit site · vs Brevo | $81 | +$49 |
| 18 | ActiveCampaign Starter Visit site · vs Brevo | $99 | +$67 |
| 19 | Klaviyo Email Visit site · vs Brevo | $100 | +$68 |
| 20 | beehiiv Lite Visit site (paid link) · vs Brevo | $109 | +$77 |
Not available or not verified for this scenario: HubSpot.
Cheapest alternative at each list size
Basic newsletter
Brevo plan used: Starter.
| Subscribers | Brevo | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $17 | beehiiv $0 Free | $17 |
| 2,500 | $25 | beehiiv $0 Free | $25 |
| 5,000 | $32 | Kit $0 Free | $32 |
| 10,000 | $46 | Kit $0 Free | $46 |
| 25,000 | $82 | Substack $0 Free + 10% of paid revenue | $82 |
With automations
Brevo plan used: Starter.
| Subscribers | Brevo | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $17 | EmailOctopus $0 Free, limited | $17 |
| 2,500 | $25 | EmailOctopus $0 Free, limited | $25 |
| 5,000 | $32 | Buttondown $29 Paid (usage-based) | $3 |
| 10,000 | $46 | EmailOctopus $44.50 Pro | $1.50 |
| 25,000 | $82 | none cheaper | — |
Paid newsletter (5% pay $8/mo, fees included)
Brevo has no option for this in our verified data (n/a).
| Subscribers | Brevo | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | n/a | Kit $29 Free | n/a |
| 2,500 | n/a | Kit $72.50 Free | n/a |
| 5,000 | n/a | Kit $145 Free | n/a |
| 10,000 | n/a | Kit $290 Free | n/a |
| 25,000 | n/a | Ghost $904 Publisher | n/a |
Cheapest plan on each platform that covers the list size and needs. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature capped on that plan.
Switching? Brevo → Kit cost · Brevo → Substack cost · Rank all platforms for your needs · Brevo Free plan limits (2026): 300 emails a day, 100,000 contacts
What you'd give up
Cost isn't everything. What Brevo does well, from its official pages: Senders with a large list who email infrequently (the price follows emails sent), and businesses that also want SMS and transactional email in the same account.
- Priced by monthly email volume, not by subscribers: Starter starts at $9/mo for 5,000 emails, and each volume tier also caps how many contacts you can store (500 contacts at 5,000 emails; 500,000 from 20,000 emails). source
- Free plan sends up to 300 emails per day and keeps Brevo branding. source
- Automations are limited to 2,000 contacts on Free and Starter, and unlimited from Standard. source
- Removing the Brevo logo is a $12/mo add-on on Starter ($129.60/yr on yearly billing) and included from Standard. source
FAQ
What is the cheapest Brevo alternative?
Basic newsletter at 5,000 subscribers: Kit Free at $0/mo vs Brevo $32/mo. With automations at 5,000 subscribers: Buttondown Paid (usage-based) at $29/mo vs Brevo $32/mo. Paid newsletter (5% pay $8/mo, fees included) at 5,000 subscribers: Kit Free at $145/mo. Monthly billing, prices verified 2026-10-20.
Is Brevo more expensive than the alternatives?
For a basic newsletter, at least one tracked platform is cheaper than Brevo at 5 of the 5 list sizes we checked (1,000, 2,500, 5,000, 10,000, 25,000). Cheaper is not always better: check the features you need on each platform page.
How much would I save by switching from Brevo?
Use the migration cost calculator with your own list size. At 5,000 subscribers (basic newsletter), the cheapest alternative saves $32 a month.
Sources
- beehiiv pricing (checked 2026-10-20)
- Kit pricing (checked 2026-10-20)
- MailerLite pricing (checked 2026-10-20)
- Ghost pricing (checked 2026-10-20)
- Buttondown pricing (checked 2026-10-20)
- Substack pricing (checked 2026-10-20)
- EmailOctopus pricing (checked 2026-10-20)
- Brevo pricing (checked 2026-10-20)
- Mailchimp pricing (checked 2026-10-20)
- AWeber pricing (checked 2026-10-20)
- Constant Contact pricing (checked 2026-10-20)
- ActiveCampaign pricing (checked 2026-10-20)
- GetResponse pricing (checked 2026-10-20)
- Flodesk pricing (checked 2026-10-20)
- Sender pricing (checked 2026-10-20)
- Moosend pricing (checked 2026-10-20)
- Klaviyo pricing (checked 2026-10-20)
- Omnisend pricing (checked 2026-10-20)
- Shopify Email pricing (checked 2026-10-20)
- Mailjet pricing (checked 2026-10-20)
- SendPulse pricing (checked 2026-10-20)
- HubSpot pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
More: Kit alternatives · Substack alternatives · Sender alternatives · Mailjet alternatives · Moosend alternatives · MailerLite alternatives · all alternatives pages · Brevo pricing · best platform by use case · cheapest by list size