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AWeber alternatives: cheaper options at 1k–25k subscribers (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
AWeber Free stops at 500 subscribers and 3,000 sends a month. On paid plans AWeber moves you up a tier automatically when you pass the subscriber count or send allowance, but it only moves you back down if you ask support.
Short answer
- With automations, 5,000 subscribers: AWeber Lite costs $60/mo. Cheapest alternative: Buttondown Paid (usage-based) at $29/mo (saves $31/mo, $372/yr).
- Basic newsletter, 5,000 subscribers: AWeber Lite costs $60/mo. Cheapest alternative: Kit Free at $0/mo (saves $60/mo, $720/yr).
- Paid newsletter (5% pay $8/mo, fees included), 5,000 subscribers: AWeber Lite costs $227/mo. Cheapest alternative: Kit Free at $145/mo (saves $82/mo, $984/yr).
Try Buttondown Try EmailOctopus (paid link)
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)
All alternatives at 5,000 subscribers (with automations)
AWeber Lite: $60/mo. Cheapest fitting plan on each platform, monthly billing. Diff = monthly cost compared with AWeber (− = cheaper).
| # | Alternative and plan | Total /mo | Diff |
|---|---|---|---|
| 1 | Buttondown Paid (usage-based) Visit site | $29 | −$31 |
| 2 | EmailOctopus Pro Visit site (paid link) | $31.50 | −$28.50 |
| 3 | Brevo Starter, limited Visit site · vs AWeber | $32 | −$28 |
| 4 | Sender Standard Visit site | $39 | −$21 |
| 5 | Moosend Pro Visit site | $48 | −$12 |
| 6 | MailerLite Comfort Visit site · vs AWeber | $49 | −$11 |
| 7 | Shopify Email Basic plan + email usage Visit site | $49 | −$11 |
| 8 | Flodesk Lite, limited Visit site | $52 | −$8 |
| 9 | SendPulse Standard Visit site | $52 | −$8 |
| 10 | GetResponse Starter, limited Visit site · vs AWeber | $54 | −$6 |
| 11 | Mailjet Premium Visit site | $59 | −$1 |
| 12 | Mailchimp Essentials, limited Visit site · vs AWeber | $75 | +$15 |
| 13 | Constant Contact Lite, limited Visit site · vs AWeber | $80 | +$20 |
| 14 | Omnisend Standard Visit site | $81 | +$21 |
| 15 | Kit Creator Visit site · vs AWeber | $89 | +$29 |
| 16 | ActiveCampaign Starter Visit site · vs AWeber | $99 | +$39 |
| 17 | Klaviyo Email Visit site · vs AWeber | $100 | +$40 |
| 18 | beehiiv Lite Visit site (paid link) · vs AWeber | $109 | +$49 |
Not available or not verified for this scenario: Ghost, Substack, HubSpot.
Cheapest alternative at each list size
With automations
AWeber plan used: Lite.
| Subscribers | AWeber | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $25 | EmailOctopus $0 Free, limited | $25 |
| 2,500 | $35 | EmailOctopus $0 Free, limited | $35 |
| 5,000 | $60 | Buttondown $29 Paid (usage-based) | $31 |
| 10,000 | $100 | EmailOctopus $44.50 Pro | $55.50 |
| 25,000 | $210 | Brevo $82 Starter, limited | $128 |
Basic newsletter
AWeber plan used: Lite.
| Subscribers | AWeber | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $25 | beehiiv $0 Free | $25 |
| 2,500 | $35 | beehiiv $0 Free | $35 |
| 5,000 | $60 | Kit $0 Free | $60 |
| 10,000 | $100 | Kit $0 Free | $100 |
| 25,000 | $210 | Substack $0 Free + 10% of paid revenue | $210 |
Paid newsletter (5% pay $8/mo, fees included)
AWeber plan used: Lite.
| Subscribers | AWeber | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $58.40 | Kit $29 Free | $29.40 |
| 2,500 | $118.50 | Kit $72.50 Free | $46 |
| 5,000 | $227 | Kit $145 Free | $82 |
| 10,000 | $434 | Kit $290 Free | $144 |
| 25,000 | $1,045 | Ghost $904 Publisher | $141 |
Cheapest plan on each platform that covers the list size and needs. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature capped on that plan.
Switching? AWeber → Buttondown cost · AWeber → EmailOctopus cost · Rank all platforms for your needs · AWeber Free plan (2026): 500 subscribers, 3,000 sends and what comes next
What you'd give up
Cost isn't everything. What AWeber does well, from its official pages: Small businesses and creators who want a long-established email tool with a simple subscriber-based price, landing pages and built-in selling, and who email a few times a week at most.
- Priced by active subscribers (unsubscribes and unconfirmed contacts don't count). Each tier includes monthly sends of 10× the tier on Lite and 12× on Plus; going over the subscriber count or the sends moves you up a tier automatically. source
- Free plan: up to 500 subscribers and 3,000 sends a month, 1 automation, 1 landing page, AWeber branding stays. source
- Lite caps you at 3 email automations, 3 landing pages and 1 list, and keeps AWeber branding; Plus removes branding and limits. source
- Paid subscriptions are sold via Stripe on AWeber landing pages: AWeber takes 1.0% per transaction on Free and Lite and 0.6% on Plus, plus Stripe fees. source
FAQ
What is the cheapest AWeber alternative?
With automations at 5,000 subscribers: Buttondown Paid (usage-based) at $29/mo vs AWeber $60/mo. Basic newsletter at 5,000 subscribers: Kit Free at $0/mo vs AWeber $60/mo. Paid newsletter (5% pay $8/mo, fees included) at 5,000 subscribers: Kit Free at $145/mo vs AWeber $227/mo. Monthly billing, prices verified 2026-10-20.
Is AWeber more expensive than the alternatives?
For a newsletter with automations, at least one tracked platform is cheaper than AWeber at 5 of the 5 list sizes we checked (1,000, 2,500, 5,000, 10,000, 25,000). Cheaper is not always better: check the features you need on each platform page.
How much would I save by switching from AWeber?
Use the migration cost calculator with your own list size. At 5,000 subscribers (with automations), the cheapest alternative saves $31 a month.
Sources
- beehiiv pricing (checked 2026-10-20)
- Kit pricing (checked 2026-10-20)
- MailerLite pricing (checked 2026-10-20)
- Ghost pricing (checked 2026-10-20)
- Buttondown pricing (checked 2026-10-20)
- Substack pricing (checked 2026-10-20)
- EmailOctopus pricing (checked 2026-10-20)
- Brevo pricing (checked 2026-10-20)
- Mailchimp pricing (checked 2026-10-20)
- AWeber pricing (checked 2026-10-20)
- Constant Contact pricing (checked 2026-10-20)
- ActiveCampaign pricing (checked 2026-10-20)
- GetResponse pricing (checked 2026-10-20)
- Flodesk pricing (checked 2026-10-20)
- Sender pricing (checked 2026-10-20)
- Moosend pricing (checked 2026-10-20)
- Klaviyo pricing (checked 2026-10-20)
- Omnisend pricing (checked 2026-10-20)
- Shopify Email pricing (checked 2026-10-20)
- Mailjet pricing (checked 2026-10-20)
- SendPulse pricing (checked 2026-10-20)
- HubSpot pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
More: Brevo alternatives · Sender alternatives · Moosend alternatives · MailerLite alternatives · Flodesk alternatives · GetResponse alternatives · all alternatives pages · AWeber pricing · best platform by use case · cheapest by list size