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HubSpot alternatives: cheaper options at 1k–25k subscribers (2026)
Last verified against official pricing pages · USD, monthly billing, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
HubSpot's free tools allow 2,000 marketing email sends a month with HubSpot branding. Marketing Hub Starter costs $20/mo per seat for 1,000 marketing contacts, and HubSpot doesn't publish Starter prices above that on its pricing page.
Short answer
- Basic newsletter, 1,000 subscribers: HubSpot Starter costs $20/mo. Cheapest alternative: beehiiv Free at $0/mo (saves $20/mo, $240/yr).
- With automations, 1,000 subscribers: HubSpot Starter costs $20/mo. Cheapest alternative: EmailOctopus Free (limited) at $0/mo (saves $20/mo, $240/yr).
- Paid newsletter (5% pay $8/mo, fees included), 1,000 subscribers: HubSpot has no option in our verified data. Cheapest alternative: Kit Free at $29/mo.
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Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)
All alternatives at 1,000 subscribers (basic newsletter)
HubSpot Starter: $20/mo. Cheapest fitting plan on each platform, monthly billing. Diff = monthly cost compared with HubSpot (− = cheaper).
| # | Alternative and plan | Total /mo | Diff |
|---|---|---|---|
| 1 | beehiiv Free Visit site (paid link) | $0 | −$20 |
| 2 | Kit Free Visit site | $0 | −$20 |
| 3 | Substack Free + 10% of paid revenue Visit site | $0 | −$20 |
| 4 | EmailOctopus Free Visit site (paid link) | $0 | −$20 |
| 5 | Sender Free Visit site | $0 | −$20 |
| 6 | Buttondown Paid (usage-based) Visit site | $9 | −$11 |
| 7 | Mailjet Starter Visit site | $9 | −$11 |
| 8 | Moosend Pro Visit site | $16 | −$4 |
| 9 | Brevo Starter Visit site · vs HubSpot | $17 | −$3 |
| 10 | Ghost Starter Visit site | $18 | −$2 |
| 11 | SendPulse Standard Visit site | $18 | −$2 |
| 12 | MailerLite Comfort Visit site | $19 | −$1 |
| 13 | ActiveCampaign Starter Visit site · vs HubSpot | $19 | −$1 |
| 14 | GetResponse Starter Visit site | $19 | −$1 |
| 15 | Omnisend Standard Visit site | $20 | same |
| 16 | AWeber Lite Visit site (paid link) | $25 | +$5 |
| 17 | Flodesk Lite Visit site | $25 | +$5 |
| 18 | Mailchimp Essentials Visit site · vs HubSpot | $26.50 | +$6.50 |
| 19 | Constant Contact Lite Visit site · vs HubSpot | $30 | +$10 |
| 20 | Klaviyo Email Visit site | $30 | +$10 |
| 21 | Shopify Email Basic plan + email usage Visit site | $39 | +$19 |
Cheapest alternative at each list size
Basic newsletter
HubSpot plan used: Starter.
| Subscribers | HubSpot | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $20 | beehiiv $0 Free | $20 |
| 2,500 | n/a | beehiiv $0 Free | n/a |
| 5,000 | n/a | Kit $0 Free | n/a |
| 10,000 | n/a | Kit $0 Free | n/a |
| 25,000 | n/a | Substack $0 Free + 10% of paid revenue | n/a |
With automations
HubSpot plan used: Starter.
| Subscribers | HubSpot | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | $20 | EmailOctopus $0 Free, limited | $20 |
| 2,500 | n/a | EmailOctopus $0 Free, limited | n/a |
| 5,000 | n/a | Buttondown $29 Paid (usage-based) | n/a |
| 10,000 | n/a | EmailOctopus $44.50 Pro | n/a |
| 25,000 | n/a | Brevo $82 Starter, limited | n/a |
Paid newsletter (5% pay $8/mo, fees included)
HubSpot has no option for this in our verified data (n/a).
| Subscribers | HubSpot | Cheapest alternative | Saving /mo |
|---|---|---|---|
| 1,000 | n/a | Kit $29 Free | n/a |
| 2,500 | n/a | Kit $72.50 Free | n/a |
| 5,000 | n/a | Kit $145 Free | n/a |
| 10,000 | n/a | Kit $290 Free | n/a |
| 25,000 | n/a | Ghost $904 Publisher | n/a |
Cheapest plan on each platform that covers the list size and needs. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature capped on that plan.
Switching? HubSpot → beehiiv cost · HubSpot → Kit cost · Rank all platforms for your needs
What you'd give up
Cost isn't everything. What HubSpot does well, from its official pages: Teams that already use HubSpot's CRM, or plan to, and want email tied to contacts, forms and deals, with a small marketing list.
- Marketing Hub Starter is $20/month per seat (list price) with 1,000 marketing contacts; prices for more contacts are quoted in HubSpot's calculator, not on the pricing page. source
- Starter can send 5x your marketing-contact tier per month; the free tools allow 2,000 marketing email sends a month with HubSpot branding. source
- Starter automation is simple (up to 10 automated actions). You are billed only for contacts set as marketing contacts. source
FAQ
What is the cheapest HubSpot alternative?
Basic newsletter at 1,000 subscribers: beehiiv Free at $0/mo vs HubSpot $20/mo. With automations at 1,000 subscribers: EmailOctopus Free (limited) at $0/mo vs HubSpot $20/mo. Paid newsletter (5% pay $8/mo, fees included) at 1,000 subscribers: Kit Free at $29/mo. Monthly billing, prices verified 2026-10-20.
Is HubSpot more expensive than the alternatives?
For a basic newsletter, at least one tracked platform is cheaper than HubSpot at 5 of the 5 list sizes we checked (1,000, 2,500, 5,000, 10,000, 25,000). Cheaper is not always better: check the features you need on each platform page.
How much would I save by switching from HubSpot?
Use the migration cost calculator with your own list size. At 1,000 subscribers (basic newsletter), the cheapest alternative saves $20 a month.
Sources
- beehiiv pricing (checked 2026-10-20)
- Kit pricing (checked 2026-10-20)
- MailerLite pricing (checked 2026-10-20)
- Ghost pricing (checked 2026-10-20)
- Buttondown pricing (checked 2026-10-20)
- Substack pricing (checked 2026-10-20)
- EmailOctopus pricing (checked 2026-10-20)
- Brevo pricing (checked 2026-10-20)
- Mailchimp pricing (checked 2026-10-20)
- AWeber pricing (checked 2026-10-20)
- Constant Contact pricing (checked 2026-10-20)
- ActiveCampaign pricing (checked 2026-10-20)
- GetResponse pricing (checked 2026-10-20)
- Flodesk pricing (checked 2026-10-20)
- Sender pricing (checked 2026-10-20)
- Moosend pricing (checked 2026-10-20)
- Klaviyo pricing (checked 2026-10-20)
- Omnisend pricing (checked 2026-10-20)
- Shopify Email pricing (checked 2026-10-20)
- Mailjet pricing (checked 2026-10-20)
- SendPulse pricing (checked 2026-10-20)
- HubSpot pricing (checked 2026-10-20)
- Stripe pricing (card-fee estimate)
- Stripe Billing pricing (0.7% on recurring payments)
More: beehiiv alternatives · Kit alternatives · Substack alternatives · Sender alternatives · Mailjet alternatives · Moosend alternatives · all alternatives pages · HubSpot pricing · best platform by use case · cheapest by list size